2024-07-10 23:04:26
Shinsegae Department Store, Character Marketing Popularity, Self-Character Pubilla Mobile Game Launched
Aiming to increase mobile app traffic with content aimed at Pubilla fandom and game enthusiasts
Shinsegae Department Store announced on the 10th that it will be introducing the Pubilla Game Land section on the department store’s mobile app starting on the 11th, featuring its own character Pubilla.
Character marketing is gaining popularity, from the recent launch of credit cards with colorful character designs to the success of pop-up events with popular characters. Accordingly, Shinsegae plans to capture both customers who like characters and games by collaborating with Pubilla to incorporate them into games.
Shinsegae Department Store is reorganizing its mobile app game section and introducing a series of games using the fluffy white bear-like character Pubilla.
They expect that customers will be able to have fun playing games during their free time or while waiting in the department store restaurant area, and as the number of customers using the game area increases, the number of customers in the Shinsegae Department Store mobile app is expected to naturally increase.
Starting on the 11th, Puvila Game Land will be introducing Puvila Pang as new content. It is a simple method of matching and bursting 3 or more of the same characters within a limited time, and if you achieve 1500 points or more in one game, you will receive a roulette participation ticket, and depending on the roulette result, you will be given a 3000 won or 1000 won discount coupon for F&B.
In addition, the top 30 customers who are ranked in the top 30 in the weekly rankings will be given the opportunity to participate in the roulette, where they can win up to 30,000 Shinsegae Department Store reward points. Each ID can participate in the game up to 10 times a day, and if you share it with your friends via KakaoTalk, you can get up to 2 additional times.
In addition to Puvilapang, there is also Puvila Rally, a game where you move a stick to bounce the Puvila ball. It is said that participating in both games will double your shopping benefits.
Pubilla has been active in various fields such as fashion, cosmetics, and sports, and has created contact points with customers. Pubilla, which was created in 2017 through collaboration between Dutch author Ricke Van Der Forest and Shinsegae, has also collaborated with famous domestic and international brands.
Last June, French brand IRO’s T-shirts, pouches, etc. featured colorful prints of Puvila and her friends enjoying their summer vacation.
A Shinsegae Department Store official said, “We are introducing a mobile app game using Shinsegae Department Store’s representative character, Puvila, to add fun and enjoyment to the shopping benefits for customers. Shinsegae will continue to introduce its own content to capture diverse customer bases.”
Kim Sang-jun, Donga.com reporter [email protected]
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2024-07-10 23:04:26