2024-07-13 08:54:51
Customer reviews read, and is of great interest. Large retailers as well as major brands quickly understand that a series of reviews posted on an e-commerce website can damage a product’s success if you don’t respond or even damage the seller’s reputation. Who hasn’t read reviews about a hotel on TripAdvisor before making a reservation?
An Ifop study for the Plan in 2023 revealed that 87% of French people consult customer reviews before buying online or going to a store. However, these thousands of online comments are “a gold mine but difficult to process” according to Weilin Ho, director of the Havas Startup Accelerator, a program of the Havas agency dedicated to supporting startups.
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