The pastry chef and chef, Hila Biderman (46), has been chosen to lead a digital campaign for the Zega chain – dining areas, for spring-summer 2022.
The digital campaign with Hila Biderman for the Zaga Dining Area chain is expected to go up in March, ahead of Passover, with an estimated investment of NIS 500,000. The campaign includes videos revealing methods and tips for hospitality combined with the culinary serving on the dining tables of the Zega chain.
Avital Myers, Marketing Director and Architects of the chain, said: “Hila Biderman is an example of talent and daring to combine culinary with hospitality and design in style. The goal of the campaign is to continue to strengthen the Zega network as a leader in the field, and the digital platform is creating great interest among many audiences. “
Biderman, a graduate of the Estella High School of Confectionery and a self-taught culinary expert, specializes in Mediterranean cuisine with an emphasis on Greek cuisine. It has been operating in the field of confectionery for more than twenty years.
Zaga has been specializing in the production and marketing of dining areas since 1961. Zega’s dining areas meet the highest standards in the world. Zega owns the largest and most advanced factory in Bulgaria where chairs and dining tables are manufactured, using high-quality and unique methods and materials. The company’s dining areas are marketed to the leading chains in Europe, the United States and, of course, in each of the chain’s 12 branches in the country. ZAGA has a reputation of decades, tens of thousands of satisfied customers and a wide range of unique expansion solutions for the dining area.
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