A competitor to Disneyland? A new business model is changing shopping centers in America

by times news cr

2024-07-14 02:30:46

The Disney company has been reaping profits from Disneyland, of which there are five around the world, for many years.

Another giant of the entertainment business, Netflix, which provides streaming services and creates movies and series, decided to jump on this train.

It announced the opening of the first two Netflix Houses themed entertainment centers in the US.

Here you will be able to have both entertainment and tension like in the series Squid Game, buy clothes worn by the characters of another popular romance-only series Bridgerton, or items similar to those which the characters of another epic “Stranger things”, also filmed in Lithuania, had.

In other words, Netflix is ​​looking to monetize other channels based on the popularity of its content.

And the decision to create experience centers in the US can be successful, as the example of Disney World shows. Especially since the usual shopping centers in America are emptying.

In recent years, even several well-known department store chains have gone bankrupt there – Neiman Marcus, Macy’s or Barneys New York.

Parengta pagal “Manager-Magazin.de”.

2024-07-14 02:30:46

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