2024-07-16 20:01:03
The leading technology market analysis firm, Canalyshighlighted the entry of HONOR to the top 5 smartphone brands with the most sales in Latin America.
In the first quarter of 2024, HONOR achieved a 7% share and a year-on-year growth rate of 293%, entering for the first time the club led by Samsung, Motorola, Xiaomi and Transsion.
Canalys points out that the growth expectations of the smartphone market in Latin America It is 9% by 2024, which can be well leveraged by HONOR and its 5G devices and generative Artificial Intelligence.
Canalys highlighted HONOR’s entry into the top 5 in Latin America (Canalys)
Canalys highlighted HONOR’s entry into the top 5 in Latin America (Canalys)
The HONOR’s human-centered philosophy It has everything to do with growth in Latin America, the most important market for the smartphone brand after mainland China.
HONOR entered the top 5 in Latin America and its philosophy has everything to do with it
David MohenoDirector of Communication and Public Relations for HONOR LATAM, indicated in an interview with SDPnoticias that the smartphone brand focuses on the human being and not just by placing one more device in the offer for Latin America.
HONOR’s philosophy is centered on the human being, that is, on Identify user needs and support them in completing their tasks so that they are much betterhas everything to do with the growth of the smartphone brand in Mexico and the region.
“We don’t make products for consumers, we make products for people. We are making a product to make a positive difference in the user’s life. It doesn’t matter if it’s mid-range or high-end, the experience has to be premium.”
David Moheno, Director of Communications and Public Relations for HONOR LATAM
Implicit in the diversity of products offered by HONOR is the idea of accessing A device with a premium experience, no matter the costas the brand is committed to the democratization of technologies. “Across all devices, across all operating systems,” said David Moheno.
“Premium is not about having specifications that justify a high cost. Premium is about providing a well-rounded experience, an intuitive experience, an experience that knows the user better and that adapts 100% to their lifestyle”
David Moheno, Director of Communications and Public Relations for HONOR LATAM
David Moheno and Ray GUO at the HONOR facility in Shenzhen, China (Elizabeth Flores)
Surprises to come from HONOR for Mexico
Although there are a lot of opportunities to physically know the diversity of products HONORthere is not any yet experience stores in Mexico.
SDPnoticias was part of the first delegation of journalists and content creators from Latin America to visit HONOR research and development centers as well as experience stores in China.
Asked about the “temples of the brand,” David Moheno, Director of Communications and Public Relations for HONOR LATAM, emphasized that the global strategy includes Mexico and other Latin American countries to establish them.
“The importance of these stores, beyond generating sales for the brand, is to make the final decision. The user, who is increasingly more sophisticated, did their research online, saw reviews, went to the e-commerce website, but the final decision is obviously to have it, to touch it, to try it. And HONOR’s experience stores are a great front to do this.”
David Moheno, Director of Communications and Public Relations for HONOR LATAM
HONOR in Mexico and Latin America seeks to generate excitement when deciding which device to buy beyond satisfying a purchasing need.
“HONOR wants consumers to get excited about buying a smartphone again. Especially in Latin America, not just going to the point of sale and saying ‘well, I have so much money in my pocket, is it enough? What’s in it?’”
David Moheno, Director of Communications and Public Relations for HONOR LATAM
Yes ok There is no opening date for the HONOR experience store in MexicoThere is still a long way to go until 2024 and the smartphone company promised surprises.
HONOR
2024-07-16 20:01:03