Summer sales 2024: “shock promotions” and summer weather almost to the rescue of retailers

2024-07-23 00:22:02

A little pain. Contrary to their expectations, which were very bright, the summer sales – which started on June 26 and ended this Tuesday, July 23 – finally turned out to be less surprising than what the experts had hope to go “After three weeks, turnover is up 5.7% compared to last year,” said Yohann Petiot, director general of the Alliance du Commerce (150 brands).