2024-07-26 05:44:17
(ANSA) – ROME, JULY 25 – There are over 18.2 million arrivals (+3.2% on 2023) and 85.6 million tourist presences (+0.8%) expected in August. This emerges from the Demoskopika survey that ANSA is publishing in preview. The growth of the foreign market is driving the most, with more than 8.8 million foreigners (+8.0%) arriving. Spending on tourist consumption is estimated at 18.8 billion euros (+4.7%). Among the foreigners “most attracted” by Italy, according to Demoskopika, Germany with the maximum score attributed (100.0 points), the United States (80.0 points), the United Kingdom (79.0 points), the Netherlands (76.4 points). And, again, France (74.3 points), Switzerland (72.5 points) and Austria (71.0 points). In terms of price dynamics, in June 2024 Demoskopika calculates a tourism inflation rate increasing by 1.2% on a monthly basis (short-term inflation) and 3.6% on an annual basis (trend inflation) due largely to accommodation and catering services which absorb 86% of the trend increase in prices. According to Demoskopika president Raffaele Rio, it is “necessary to keep it under control: it is almost 5 times higher than the general one”. Furthermore, in comparison with the main European tourist destinations, the harmonized index of consumer prices (IPCA) records increases on an annual basis for Italy in the tourism inflation rate among the lowest in the Old Continent: 3.9% is the price dynamics of the “tourist basket” calculated by Demoskopika which places the Belpaese in fourth place among the “least inflated” destinations preceded only by Sweden (3.8%), France (3.2%) and Portugal (3.1%). Finally, the other destinations present a higher trend than Italy: Netherlands (6.9%), Poland (6.5%), Austria (6.2%), Greece (6.0%), Germany (5.6%) and Spain (5.1%). “A concrete action, to be developed in detail, – Raffaele Rio specifies – could be the Tourism Prime Day, to be promoted twice a year that could offer more than significant discounts on travel, accommodation and tourist activities for 48 hours, aimed at stimulating demand during the low season. Involving booking platforms, airlines, hotels and attractions, the event creates a unique and urgent purchasing experience. The goal – concludes Raffaele Rio – would be to make tourism more accessible, better distribute tourist flows throughout the year, nurture the reputation of so-called “minor” destinations and reduce inflation in the sector, with an estimated impact of between 0.2% and 1% on annual inflation”. (ANSA).
2024-07-26 05:44:17