Photo: Ilan Bandana
The pastry chef and chef, Hila Biderman (46), has been chosen to lead a digital campaign of the Zega chain – dining areas, for the spring and summer of 2022.
The digital campaign with Hila Biderman for the Zaga Dining Network It is expected to rise in March, ahead of Passover, with an estimated investment of about NIS 500,000. The campaign including Videos revealing hospitality methods and tips combined with culinary serving on the dining tables of the Zega chain.
Avital MyersMarketing Director and Architectural Relations of the chain stated: “Hila Biderman Constitutes An example of Talent and daring to combine culinary with hospitality and design in style. The goal of the campaign is to continue to strengthen the Zega network as a leader in the field, and the digital platform Creator There is a lot of interest among many audiences. “
Biderman, a graduate of Estella High School of Confectionery and a self-taught culinary expert, specializes in Mediterranean cuisine with an emphasis on Greek cuisine. It has been operating in the field of confectionery for more than twenty years.