2024-08-02 08:52:29
Japanese automakers Honda, Nissan and Mitsubishi Motors have signed a memorandum of understanding regarding “ partnership process » in electricity in the face of common challenges in this area, three groups announced on Thursday, August 1.
Published on: 02/08/2024 – 10:52Edited: 02/08/2024 – 12:24
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« Cooperation with partners is important motor industry today that is experiencing rapid changes due to technological innovations such as electricity “, explains the CEO of Mitsubishi Motors, Takao Kato, said in a joint press release.
Honda and Nissan, the second and third car manufacturers respectively Japanese after Toyota, announced in March explore their cooperation prospects in automotive software platforms, key components for electric vehicles and other complementary products.
« The car industry is in a once-a-year period of change », Underlined this Thursday Toshihiro Mibe, boss of Honda, also said in the press release. “ We hope that the combination of technologies and knowledge cultivated by Nissan and Honda, and the power and experience of Mitsubishi Motors, will allow us to quickly solve many problems related to electronics. » at the international level, he added.
Japanese manufacturers are looking to quickly improve their position in the electricity sector, where the market global takeoff in recent years, especially in China and Europe, has overtaken the entire Japanese car industry. ” China is the world’s largest auto market, but it is also one of the most competitive with strong national brands and strict regulations favoring electric vehicles. », Underlines Analyst Tatsuo Yoshida of Bloomberg Intelligence.
Fall sales
Nissan sales and Honda fell quickly in China after closing some of their factories there. As for Mitsubishi Motors, it gave up last year on continuing to produce in the country. In Japan too, even if the electric wave is weaker than elsewhere, the car market, historically dominated by Japanese brands, now by the American Tesla, the arrival of the Chinese electric champion BYD and the return of Hyundai South Korea, again with electric vehicles.
Honda and Nissan are seriously considering pooling their resources on electric batteries and have already agreed to “ exact fit “, so the batteries” can be used in vehicles of both companies “, they announced in a separate press release. They also want to explore synergies in software,” including autonomous driving, connectivity and AI, which will determine the value of vehicles in the future and become a source of competitiveness “, according to them.
Such partnerships between manufacturers” can offer many strategic advantages in areas such as research and development cost and service sharing, economies of scale and market penetration ”, according to Tatsuo Yoshida. However, “ While these collaborations can reap significant benefits, their success will depend on effective integration and execution ».
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