Therese Johaug and ASKO Continue Collaboration Towards 2025 World Championships
Therese Johaug and ASKO continue their collaboration as they embark on the journey towards the Ski World Championships in Trondheim in 2025. Throughout her illustrious career, ASKO has been a steadfast supporter of Johaug, providing unwavering encouragement and guidance.
“We are thrilled to extend our partnership with Therese,” said Tore Bekken, CEO of ASKO. “It has been and will continue to be a collaboration we value deeply.”
The agreement between ASKO and Johaug will extend until the 2025 World Championships. During this period, Johaug will also work to inspire ASKO employees to prioritize fitness through various internal activities.
“The World Championships at home is a significant milestone in my career,” said Johaug. “Having ASKO by my side is a source of immense security and support.”
Throughout their 17-year partnership, ASKO has been a dedicated supporter of skiing, encompassing cross-country skiing, biathlon, and the Ski Federation. The company’s commitment to the sport reflects its deep appreciation for the joy and inspiration it brings to both elite and grassroots athletes.
ASKO values the qualities that Johaug embodies, including her goal-oriented mindset, unwavering focus, and humility. Her positive attitude and determination are qualities that align perfectly with ASKO’s values.
Furthermore, ASKO’s collaboration with Johaug aligns perfectly with its focus on health and wellness through its AKTIV ASKO initiative. By encouraging employees to engage in regular physical activities, ASKO promotes a healthier lifestyle for its workforce.