Cruise Industry Booms in China
Published: 2024-08-10 16:52:42
China’s cruise industry is experiencing unprecedented popularity, with the recent launch of its first large-scale cruise ship and increased investment from international giants. Data from the Ministry of Transport reveals a surge in passenger traffic, with over 107,000 people in 2023 and over 190,000 in the first quarter of this year.
The recovery of the cruise market is attributed to supportive government policies. A recent package of “program proposals” has been released, including visa-free entry for foreign tourists arriving by cruise ship to 13 cities. Additionally, measures to promote the industry have been implemented, such as the “Rules for Supplying International Cruise Ships in Ports of the People’s Republic of China.”
Major cities like Shanghai, Qingdao, and Tianjin have also introduced initiatives to foster the industry. Shanghai has implemented a three-year action plan to develop the cruise economy, while other cities offer incentives and measures to support cruise operations.
International cruise lines are increasingly drawn to the Chinese market and have announced numerous new itineraries. Royal Caribbean Cruises, for example, plans to offer over 130 international cruises to Chinese consumers in 2025 and 2026.
The local cruise industry is also expanding its reach. China’s first large-tonnage cruise ship, Adora MagicCity, recently completed its maiden voyage, and another large-tonnage cruise ship is nearing completion. This breakthrough in large-scale cruise ship production opens up new possibilities for the Chinese market.
The burgeoning cruise industry in China offers diverse opportunities across its upstream and downstream production chains, encompassing equipment manufacturing, transportation, tourism, finance, and insurance. With the return of both domestic and international cruise ships, China’s cruise tourism offerings are expected to diversify and further stimulate the sector’s growth.