Granger Nutrition: A Rapidly Growing Brand Focused on Healthy Eating
Granger Nutrition is a Rafael brand that has quickly become a leader in nutritional supplements and healthy protein foods in powder form. Founded by three friends in 2020, the company has experienced remarkable growth, expanding from a home-based operation to a 1,000 m2 plant. Their commitment to transparency, reliability, and accessibility has resonated with consumers, leading to their rapid expansion across America.
Origins and Growth
Three friends, Pablo Rucci (mechanical engineer), Thomas Giuliani (chemical engineer), and Mariano Pfaffen (accountant), left their jobs to pursue their vision of providing accessible and healthy nutritional solutions. Starting in Rucci’s home, the company has rapidly scaled up, recently doubling their production space.
Product Range and Innovation
Granger offers a diverse range of 27 products, with 7-8 new releases per year. Their focus is on convenient and accessible solutions, with many products being premixes for easy preparation. Recent innovations include nutritional yeast, vegan protein pancakes, and gluten-free options.
Distribution and International Expansion
Initially focusing on wholesale and online sales, Granger is now expanding its reach. Partnerships with major supermarket chains and pharmacies are in the pipeline for next year. The company is also actively pursuing international expansion, with confirmed deals in Uruguay and Paraguay, and negotiations ongoing in the United States and other Latin American countries.
Mission and Values
Granger Nutrition prioritizes transparency, reliability, and accessibility in their product development and marketing. Their products are free of additives and designed to fit various dietary needs, including keto, vegan, and gluten-free options.