2024-08-13 07:02:53
The Grand Prix retains its lead on Monday night, although with less advantage than before. The La 1 show scores a 12.5% share and 1,057,000 viewers (from 22:07 to 0:25 hours) with its fifth episode of the season, losing 1.4 points and nearly 60,000 viewers compared to last week.
The program – which started about 25 minutes earlier than last week – records its lowest audience of the season, but again is the only prime-time offering that reaches one million viewers. Below that barrier is Hermanos, which repeats the figure from the previous Monday (867,000) despite gaining one share point, reaching 12.1% on Antena 3 (from 23:05 to 0:44 hours) and tightening the competition with the Grand Prix in this regard.
The cinema on Telecinco is once again far from both offerings. This time with The Book of Henry (8.2% and 562,000), which obtains 1.4 points less than last week’s movie, I Wanna Dance with Somebody. The series Alert: People Missing Unit (3.5% and 280,000 on Cuatro) and the movie The Sisters Brothers (3.4% and 234,000 on laSexta) close Monday’s prime time, which leaves another good result for classic cinema on La 2. This time, featuring the legendary Victory or Death (4.4% and 392,000).
- PROGRAMS WITH THE BEST SHARE ON MONDAY (BY CHANNEL)
| Antena 3: | The Roulette of Luck | 21.8% | |
| La 1: | Grand Prix | 12.5% | |
| laSexta: | Aruser@s – repeat – | 11.7% | |
| Telecinco: | Let’s See: Summer | 11.3% | |
| Cuatro: | First Dates | 9% | |
| La 2: | Saber y Ganar | 4.6% | |
| Informative with the best share: | Antena 3 News 1 | 20.5% | |
*Programs aired between 09:00 and 01:00 hours
“The Roulette of Luck” (Antena 3), at 14:56 with 2,120,330 viewers and a 26.9% share
Day
| Antena 3 | 12.4% |
| Pay Channels | 10.6% |
| La 1 | 9.2% |
| Telecinco | 8.7% |
| Regional Channels (FORTA) | 8.5% |
| laSexta | 5.7% |
| Cuatro | 5% |
| La 2 | 3% |
| Private Regional Channels | 0.3% |
Month
| La 1 | 15.1% |
| Antena 3 | 10.4% |
| Pay Channels | 10.3% |
| Telecinco | 8% |
| Regional Channels (FORTA) | 7.2% |
| laSexta | 4.8% |
| Cuatro | 4.8% |
| La 2 | 2.9% |
| Private Regional Channels | 0.2% |
AFTERNOON
| Antena 3 News 1 | 20.5% | 1,699,000 |
| Telediario 1 | 11.2% | 943,000 |
| Telecinco News 15h | 10.2% | 844,000 |
| laSexta News 14h | 9.1% | 718,000 |
| Jugones | 6.3% | 530,000 |
| Cuatro News 1 | 5.7% | 381,000 |
| The Desmarque Cuatro 1 | 3.8% | 304,000 |
PRIME TIME
| Antena 3 News 2 | 14.6% | 1,190,000 |
| Telecinco News 21h | 10.1% | 847,000 |
| Telediario 2 | 8.7% | 733,000 |
| laSexta News 20h | 7.6% | 533,000 |
| Cuatro News 2 | 4.2% | 290,000 |
MORNING TIME
| Antena 3 Morning News | 16.9% | 125,000 |
| Telecinco Morning News | 8.7% | 96,000 |
All audience data in this report are WITH guests and WITH second homes, the industry standard agreed by the channels with Kantar Media and accepted by advertisers. Kantar Media, as the manufacturer of the database containing the audience indices, is the exclusive owner of the information provided to Vertele. Any use or reuse of the data and misuse of Kantar Media S.A. products will result in corresponding legal responsibilities.
Future Trends in Television Ratings: Insights from Recent Audiences
The latest television ratings report demonstrates a shift in viewer preferences and habits that may shape future programming. The Grand Prix leads Monday night viewership on La 1 with a 12.5% share, although it shows a decline in both audience numbers and share percentage compared to previous weeks. This trend prompts an analysis of viewer engagement strategies that could be essential for improving ratings moving forward.
Consistency appears key, as evidenced by Hermanos maintaining a competitive edge, despite a static audience figure of 867,000 and a share increase. Programs that continue to deliver steady content may enhance viewer loyalty, particularly in an era of fragmented attention spans driven by easy access to diverse entertainment forms.
As audiences become more discerning, the success of informational programs like Antena 3 Noticias 1, which garnered a significant 20.5% share, suggests a positive trend towards content that balances entertainment with valuable information. This may inspire networks to increase their investment in reputable news programs, especially in light of public demand for credible sources amidst rising misinformation.
The performance of classic films on La 2, demonstrated by the airing of Evasión o victoria, underscores a niche market that networks can leverage. Nostalgia-driven viewing is becoming a substantial trend, encouraging broadcasters to explore more themed nights centered around classic films or specific genres to attract diverse viewer demographics.
Moreover, the significant viewership in the daytime slot suggests that strategic programming scheduling can capitalize on habits of stay-at-home viewers, particularly in the post-pandemic landscape. Engaging shows that target families or specific adult audiences could see increased demand during these times.
As we project into the future, adapting programming strategies to accommodate these trends will be crucial. Stations should consider not only viewer preferences but also the competitive landscape marked by digital content alternatives. Integrating innovative audience engagement methods, such as real-time interactive elements or social media integration, could prove beneficial in regaining and maintaining viewer interest.