A severe blow to competition in the world of payment apps: In recent days, users of the “Pepper” app, formerly “Pepper Pay” from the “Leumi” group, have been notified that the service will cease to operate in April, and payments and funds will not be transferred. All customers will switch to the “Leumi” app service.
“We would like to inform you that on April 10, 2022, a payment service and receipt of funds in the PAY payments app will end,” the customer stated, noting that the app can still be downloaded at the app store and an account can be opened on the service.
The app is still working Photo: Screenshot from “Pepper”
The immediate implication of the service closure is that the number of players in the field of payments will decrease from three to two, and now Bank Hapoalim’s payment app “Beat” will hold a market share of over 80 percent. The second app left in the game is Discount Bank’s “Facebook”.
Bank Leumi confirmed the report on the closure of the app and stated: “As part of improving the service experience, we decided to centralize a variety of advanced digital services in one place, in the Leumi app, including the money transfer service for mobile contacts. We will continue to upgrade our value proposition in the app and channels Digital, with additional advanced services that will save time and costs. “