Hot Announced today (Sunday) the upgrade of all cable user interfaces for the company’s subscribers, so that they will be compatible with fiber optics. In addition, the company announced the launch of the Hot app in the Apple TV store as well as in a variety of TVs and Android operating systems. In addition, The company has announced that during the year it will launch Hot One, a multimedia device it is developing in partnership with Sagemcom. This is a device that will enable a viewing experience through a personal user interface, personal assistant, making video calls, advanced network games, controlling the smart home, ordering food, shopping, listening to music and more.
For the expected upgrade, the company has moved the facelift interface. So in the coming weeks all cable customers will receive an interface similar to the one provided by the company to its subscribers on top of the fiber optics. This is a complex move since the current interface is less advanced, compared to the interfaces of the streaming companies, because it does not include the popular Catchup feature – a feature that is in the fiber interface but not in the cables.
So far, Hot has refrained from uploading its TV to an Apple TV app and the move comes against the backdrop of the recognition that the TV world is undergoing a dramatic change and converters are increasingly coming out of the market in favor of smart TVs.
The Hot announcement took place at a large-scale event aimed at announcing the moves it is planning ahead of the expected changes in the television market this year. Hot has, as mentioned, unveiled several moves in parallel in order to emphasize that the worlds of content and telecom are merging. The important thing for Hot is to put the emphasis on the customer experience.
Gran Tal Goldstein, CEO of HOT, said that HOT’s replica investments enable it to be a company that provides the highest quality and most comprehensive customer experience through Israel’s advanced communications services. Granot Goldstein added that: Addressing all the home and external content and communication needs of the customer. “