2023-09-12 20:16:20
Time.news – DO Made in Italy, Made Perfect is a communication campaign which wants to pay tribute to the workers and craftsmen who make the Italian cultural system great. He launched it Otb President, Renzo Rosso in the programs of the Tapestry Room at the Ministry of Business and Made in Italy in Via Veneto. The initiative will see its finale on April 15th, when it will be celebrated worldwide for the first time Made in Italy Day as it was mentioned in the legal document that they are talking about in the parliament, he remembers the head of the ministry, Adolfo Urso.
The project tells the stories of some of the most important suppliers of Otb, the Italian company that manages brands, through faces, materials and work environment. Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf. The initiative coincides with ten years of CASH for concrete support to the fashion supply chain which allows you to receive in advance, through the banking institution, credits owed to Otb in the most favorable economic conditions . This initiative has enabled manufacturers and players to face the pandemic period with greater calmness.
The challenge of innovation and sustainability
To date, 65 companies have joined CASH and have sold 86% of their credits, with more than 450 million payments made. This is where the campaign acronym MADE for was born Manual skill, craftsmanship, dedication and excellence. A real tribute to those who every day, behind the scenes, represent one of the Italian excellence and of the great brands exported all over the world. The videos published on the OTB channels will tell these Italian stories that spread throughout the country that are of faces, materials, skin patterns in challenge with modernity. In a world marked by speed even in culture, Otb decided to shine a light on the workers of the local guard, sometimes belonging to small and very small companies and their workshops.
“Small producers and artisan businesses are the true actors that give life to the Italian fashion supply chain. It is precisely thanks to them that Made in Italy is recognized and loved throughout the world. The Otb group has committed in recent years by giving its supply chain opportunities for development, training, innovation, digital and technological change, and guidelines for respecting the values of integrity and transparency” said Renzo Rosso at Mimit, explaining the directions of this. the new project which will be completed in April 2024.
“To really help the Made in Italy supply chain we cannot think in terms of aid and the government cannot do everything alone: resources must be invested well and for this reason they must be entrusted to large and medium enterprises that have the tools to manage them and the ability to support the smallest in the ways of growth and development – Rosso who is wise – the pleasure is made of the wisdom skills that we must carry forward and transfer to young children, which is why we teach young people these businesses and 90% find work after our training”.
A product story is the secret of success
After MADE, so there is a business idea that starts from the lowest link in the value chain and wants to tell him, bringing to light above all those far from the fashion runways. Red then remembered the challenge of sustainability in which all the big brands are involved. OTB has been involved in the Fashion Pact for several years 70 jaws busy to reach zero impact by 2030. “We have taken a lot of advantage of the world and we have the obligation to leave a good place to live for the next generations” remembers the President of OTB who adds “the modern consumer wants to know the history This is possible thanks to the QR code and the block chain which allows you to find the history of every single item of clothing.
Made in a communication campaign, but it also an appeal for greater attention to fashion which represents the country’s second largest export industry. Made of big brands that wouldn’t exist without small players.
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