Santanderafter having announced that from 2025 the paths with Scuderia Ferrari HP will part, has announced that from next season, it will be one of the main partners of Formula 1. The growing importance of the United States for F1 was one of the main factors that pushed the star-spangled bank to sign a multi-year agreement of five years with the premier category of open-wheel motorsport.
Santander and Formula 1 together for five years
As reported by AutosportJohn Manuel Cendoyaglobal head of communications, corporate marketing and research at Santander said: “In every country where there is an F1 Grand Prix, it is a national event. Liberty has done an extraordinary job, the role of Formula 1 management has changed radically, the sport is more open, popular and global.”
“Of course, the main incentive to move from Ferrari to Formula 1 is to be more relevant in the United States, which is one of the most important countries in F1 at the moment. We can use the three grands prix, especially Las Vegas and Texas, to do a lot. And that’s why we decided to be a global partner of the category.”
The press release announcing the new partnership also confirmed that the bank’s logo will be featured on trackside signage at some of the season’s Grands Prix in Santander’s main markets: the United States, Brazil, Mexico, Spain and the United Kingdom, among others. The bank will also provide Formula 1 fans with exclusive content and activations throughout the partnership.
Speaking about the agreement, F1 President Stefano Sundays he stated: “I am delighted that Santander, an incredible global brand, is becoming an Official Partner of Formula 1. Santander has a proud history in our sport and knows the enormous platform we can provide to amplify their story to customers around the world.”
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