2024-09-18 14:57:35
NBT News Desk: 51% of the urban Indian families surveyed have said that we eat traditional sweets three times or more a month. In the year 2023, such families eating sweets were 41%, which has increased to 51% in 2024. In this survey of LocalCircles, 56% of Indian families have said that they eat cake, biscuits, ice cream, shakes, chocolate and candy etc. three or more times every month. At the same time, there are 18% families who consume these things daily. At the same time, there are many consumers who want that there is a need to create options for sweets with low sugar content. In the survey, 55% of the people believe that if the amount of sugar is reduced by 25-75%, then it would be fine to eat traditional sweets, bakery products and packaged sweets. At a time when the festive season is near, the brands that will take steps in accordance with this survey may benefit. Companies/brands can attract new customers by reducing the sugar content in products that contain high amounts of sugar. They can label such products as ultra-processed or HFSS (high fat, sugar, salt) or red food if they wish.
How many times a month do you or your family members eat traditional sweets?
➤4% we do not eat
➤6% can’t tell
➤6% 15 to 30 times
➤8% 8 to 15 times
➤10% eat daily
➤27% 3 to 7 times
➤39% 1 or 2 times
How many times in a month do you eat sweet bakery/packaged products (cakes, biscuits etc.)?
➤4% 15-30 times
➤4% can’t say
➤6% do not eat
➤14% 8-15 times
➤18% eat daily
➤20% 3-7 times
➤34% 1-2 times