“There are several mega-trends that are impacting finance today, including technological innovation with artificial intelligence, blockchain and Big Data,” explained Ms. Merzouki, in an interview with MAP, on the sidelines of Gitex Africa, held from May 29 to 31 in Marrakech.
It is also about changing consumer behavior, especially in the financial sector, with a new generation that is much more demanding in terms of personalization and transparency, noted Ms. Merzouki, noting that this trend is pushing banks and financial companies to innovate.
“The third trend is sustainability,” noted the Deputy Director General of CFC, believing that the finance of tomorrow can only be “green and sustainable.”
Thus, CFC’s participation in Gitex Africa for this second edition of GITEX Africa is part of an avant-garde dynamic of financial innovation, said Ms. Merzouki, noting that this event offers an opportunity to meet technology companies that wish to set up at CFC to address Africa from Casablanca.
“We have, within our community, companies that are both in sustainable development and in technology,” she said, citing as examples large fintechs such as Mastercard and Visa, technology companies such as Deloitte Cyber, which has set up its cybersecurity hub in Casablanca, one of its five largest hubs for Africa and Boston Consulting Group X (BCGX), which has set up a team of nearly 300 data scientists.
And to note that to strengthen this dynamic, CFC launched the Africa Innovation Lab in partnership with the Casablanca-Settat region, with the aim of supporting and assisting startups in financial innovation.
“We select the best African fintechs to support them, put them in contact with relevant players and fintech ecosystems,” stressed Ms. Merzouki, adding that CFC has already had a first generation of supported startups.
2024-09-22 15:04:24