2024-09-23 06:31:23
The Bulgarian motor sports star Nikola Tsolov will advertise Sofia in Formula 3. The tourist portal of visitsofia.bg will be written on his car.
In addition, he will participate in various campaigns of the municipality. The support for the talented pilot is a joint initiative of the mayor of Sofia Vasil Terziev, the deputy mayor for culture, education, sports and youth activities Yana Genova and municipal councilors.
“In 2023, Formula 3 was watched by 17.8 million viewers in 150 countries. This is a huge chance to advertise Sofia. In addition, Tsolov is quite popular among young people in Bulgaria and can positively influence them. This is a rare combination for a person who is not yet 18 years old,” explains Deputy Mayor Yana Genova.
“The increase in the budget for the sports programs of the Metropolitan Municipality went almost unnoticed by the citizens, but it actually means more funds for training children, more money for equipment, supplies and camps,” she explains.
Efforts to build professional mountain bike trails around Sofia continue. A survey has been launched in the “Kremikovtsi” and “Pancharevo” areas, and the arrival of a well-known designer of similar routes is expected, who will advise the municipality on the projects.
A project to create and equip a specialized gym for cancer patients or people recovering from cancer is also in an advanced phase. At the moment, there is no such care in Bulgaria, although research proves the benefit of moderate sports loads in such diseases, she explains.