Bourbon Corporation (Headquarters: Kashiwazaki City, Niigata Prefecture, President: Yasushi Yoshida) will release a new product in the “Fettuccine Gummy” series, “Fettuccine Gummy Shine Muscat Flavor,” on September 24 (Tuesday).
To commemorate the release, they will continue featuring the dance vocal performance unit “A New School’s Leaders” in a special version of the WEBCM titled “What is Youth?” which will be published on the same day.
Moreover, in collaboration with the largest nationwide tour in the history of A New School’s Leaders, “NIPPON Calling Tour 2024,” which will be held starting November 3 (Sunday), various projects will be implemented, including the development of a collaboration key visual and a giveaway campaign titled “Youth Calling Campaign.”
A New School’s Leaders make teachers, students, and even mannequins “kyun”⁉ Look out for their power-up dance!
■Story
Suddenly, SUZUKA appears from the cleaning supplies closet shouting “What is youth!” Then, RIN, KANON, and MIZYU emerge from various places in the school, such as the music room, art room, and science lab, all shouting “What is youth!” Together, the four of them dance as they move throughout the school. They continuously offer Fettuccine Gummies to teachers, students, and mannequins, making everyone go “kyun.” Upon reaching the music room, where the mirror ball spins, not only do “A New School’s Leaders” dance, but the delighted students also join in, striking a pose while chanting, “Kyun to amazuppa fruity! Bourbon Fettuccine Gummy!” Both the original song and dance have been significantly improved, showcasing the allure of the “kyun to amazuppa fruity!” Fettuccine Gummy.
■Highlights
The WEBCM features the ever-popular “A New School’s Leaders,” known for their powerful and sharp dance moves and overwhelming vocals. Continuing from the last time, popular music producer “yonkey” has produced this latest track as well. They present a remix of the previous CM song paired with an upgraded original song for their dance performance. Enjoy the powerful visual of the four members moving dynamically throughout the school, including the music room, art room, and science room, and keep an eye out for the powerful dance they developed during filming by incorporating feedback from “A New School’s Leaders.”
Question 1:
What are your honest thoughts after finishing the WEBCM shoot? Also, please share any highlights.
SUZUKA: This time we had ample shooting, so I think everyone will really enjoy our second round of Fettuccine Gummies.
KANON: There’s a dance specifically for this time, right?
RIN: Yes, we made sure to bring even more “kyun” than last time.
Question 2:
This is your second time appearing in the Fettuccine Gummy advertisement; have there been any responses since your last appearance?
SUZUKA: Yes, and we’ve seen it ourselves!
KANON: We did see it.
MIZYU: We encountered it a lot. It was so nice.
RIN: With large ads on the streets, we appeared alongside our fans in the advertisements, and they were really happy too. I’m glad we could collaborate out in the city.
Question 3:
Since you’re active overseas, how would you convey the charm of Fettuccine Gummy to people abroad?
SUZUKA: I want to express the delicately sweet Japanese flavor and the perfect texture.
MIZYU: Exactly! BOUNCE BOUNCE (bouncy)! SOUR SOUR (sour)! Something like that.
Question 4:
In the WEBCM, your carefree personalities are depicted by making others eat Fettuccine Gummies and dancing on stage. What kind of students were you in real life?
MIZYU: I felt a sense of freedom.
RIN: KANON especially ate snacks during breaks.
KANON: I used to eat a lot. When I focused on studying, I’d get tired, so I compensated for those calories with snacks… I gained a lot of weight.
RIN: I think that’s fine (laughs) youth!
Question 5:
In the WEBCM, you interacted with students in clubs. Do you have any memories from your club activities or student days?
KANON: Did everyone participate in clubs?
SUZUKA: I went as far as pre-joining. I thought I was going to join the volleyball club, so I cut my long hair. I was super eager to join, but in the end, I joined Leaders instead.
KANON: Same! I joined the gymnastics club; it was going well, but they told me, “If you can’t participate in competitions, would you quit?” So I did.
SUZUKA: The activities of A New School’s Leaders were like a club too.
KANON: That’s right!
RIN: It was a place to hang out after school.
Please give a message to the viewers.
SUZUKA: We appeared in the new WEBCM for Fettuccine Gummies.
All: We are A New School’s Leaders.
RIN: Continuing from last time, we filmed to convey the “kyun to amazuppa fruity” charm of Fettuccine Gummies.
KANON: Pay attention to the original song and dance we recorded specifically for this!
MIZYU: Thank you for your support.
All: Fettuccine Gummies!
Making video URL:https://youtu.be/NBWH2zPgn6c
※Scheduled to be released on September 24 (Tuesday) at 4:00 AM on the Bourbon official website and YouTube channel.
Title: Fettuccine Gummy “What is Youth?” Special Edition
Release Date: September 24, 2024 (Tuesday)
※Scheduled to be released on September 24 (Tuesday) at 4:00 AM on the Bourbon official website and YouTube channel.
■Fettuccine Gummy “What is Youth?” Special Edition
A New School’s Leaders appeared for the second time in the Fettuccine Gummy CM. They entered the scene with bright smiles and energetic greetings, bringing energy to the entire staff.
Once the cameras started rolling, they switched to focus mode, tackling the shoot with agile movements and precise dance.
Their movements remained sharply in focus, showcasing a professional attitude.
During breaks, members displayed relaxed expressions while enjoying the new “Shine Muscat Flavor,” making a strong impression. At the same time, they stood out with their service spirit, actively engaging with the staff.
Their excellent teamwork, marked by a clear camaraderie, allowed the shoot to progress in a calm atmosphere, successfully highlighting the charm of A New School’s Leaders once again.
■Youth Calling Campaign
If you purchase three or more Fettuccine Gummies and apply, you can enter for a chance to win one of 250 original QUO cards featuring the tour visuals from A New School’s Leaders “NIPPON Calling Tour 2024” and the Fettuccine Gummy collaboration visuals.
Campaign Period
September 24, 2024 (Tuesday) 4:00 AM – November 30, 2024 (Saturday) 11:59 PM
Application Requirements / Prizes
During the campaign period, take a photo of your receipt for purchasing three or more Fettuccine Gummies and apply via the campaign site.
“Fettuccine Gummy x A New School’s Leaders” Original QUO Card Set (worth 500 yen x 2 types): 250 winners
Please see the campaign site for details.
“Fettuccine Gummy x A New School’s Leaders”
Original QUO Card Set (worth 500 yen x 2 types)
※Images are for illustration purposes. The contents, designs, and specifications of prizes may change without notice.
[Official Site / Official SNS]
■Official Site: https://leaders.asobisystem.com/
■TikTok: https://www.tiktok.com/@yonkey4
[Official Site / Official SNS]
■TikTok: https://www.tiktok.com/@yonkey4
Founded in 1924. Under the motto “Deliciousness, Kindness, Always Together,” we offer a wide range of sweets and beverages, primarily focusing on biscuits, rice snacks, and chocolates. We are also engaged in developing functional foods and health foods aimed at preventing lifestyle-related diseases as part of our efforts to address pre-disease conditions. We aim to add entertainment value to our products while also supporting a lifestyle rich in aesthetics and healing for our consumers as a “Comprehensive Health Promotion Support Company.”
Bourbon is set to celebrate its 100th anniversary in 2024, and we extend our heartfelt gratitude to all who have walked with us and supported us along the way. Looking towards the next 100 and even 1,000 years, we will take our next step forward.
Bourbon Official HP: https://www.bourbon.co.jp/
[Customer Inquiries Regarding Products]
Bourbon Corporation Customer Consultation Center
Tel: 0120-28-5605