The movie that created a worldwide craze for Tim Burton… Only 951 domestic viewers on the 21st
‘Twisters’ is also a classic that did not live up to expectations… Young people have distinct tastes instead of ‘name value’
The significant increase in Korean content also had an impact
110,000 people.
This is the number of domestic viewers who saw the movie ‘Beetlejuice Beetlejuice’ by American master film director Tim Burton, which was released early this month, in theaters as of the 21st. The movie got off to a decent start with 21,784 viewers on the first day of its domestic release, the 4th. However, the number of viewers gradually decreased, and only 951 viewers watched it on the 21st. The advance ticket ranking fell to 33rd place at CGV and 48th place at Lotte Cinema.
This is in contrast to the overseas situation, which received an explosive response immediately after its release. The film earned $274 million (about 364.9 billion won) worldwide and was even evaluated as having rekindled the Tim Burton craze. A representative of a film production company said, “Tim Burton’s Netflix series ‘Wednesday’, released in 2022, achieved first place in the TV series category in 83 countries, including the US, UK, and France, but failed to achieve first place in Korea,” and “The Tim Burton effect is not working in Korea on either online video services (OTT) or theaters.”
Overseas box office hits are not meeting expectations in Korea. The disaster film “Twisters,” which ranked first at the US box office immediately after its release and earned $369 million (about 491.4 billion won) worldwide, was released in Korea on the 18th of last month, but only 610,000 people watched it. “Alien: Romulus,” which is evaluated to have led the revival of the Alien series, a synonym for horror science fiction (SF), and earned $331.8 million (about 441.8 billion won) worldwide, was seen by 1.95 million people in Korea after its release on the 14th of last month. It was not a box office flop, but there was a clear difference in temperature between overseas and domestic audiences.
In the film industry, there is an analysis that young Korean audiences are not swayed by the ‘name value’. The main audience of theaters, those in their 20s and 30s, do not blindly search for movies or series by famous directors, but rather carefully consider whether they like a movie before watching it. Seo Ji-myeong, head of the communications team at CGV, said, “Last July, the feminist film ‘Barbie’ became a sensation in North America and earned 1.446 billion dollars (about 1.925 trillion won) worldwide, but in Korea, it was evaluated as ‘not emotionally appealing’ and only 580,000 people watched it.” “These days, young audiences do not follow overseas trends if they do not like them.”
Recently, there is an assessment that there is no room for foreign works due to the overwhelming increase in the amount of Korean content. The trend of watching foreign films on OTT after some time has passed since their release is also influencing the popularity of foreign classics. Film critic Jeong Ji-wook said, “No matter how famous a foreign film is, if it does not have a box office hit or word of mouth in the beginning, it is becoming difficult to get the public to visit the theater.”
Reporter Lee Ho-jae [email protected]
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2024-09-24 10:53:43