2024-09-25 07:53:34
Apple announced the closure of one of its most iconic stores after a legacy of three decades. It is Infinite Loop, located at its headquarters in Cupertino, United States, and which will cease to operate as of January 30, 2024.
“After many years of serving customers in our stores in the Bay Area, we plan to close our store in Infinite Loop. All of our team members will have the opportunity to continue their roles at Apple. We look forward to welcoming our customers back to our Infinite Loop Visitor Center.” Apple Parkon Apple.com and in the Apple Store app,” the company said in a statement.
Since its inception in 1993, this establishment has been key in showcasing the brand’s advances to both employees and customers.
Over the course of its existence, it has grown from an employee-only store, offering everything from Macintosh hardware to merchandise like T-shirts, caps and water bottles, to becoming a store open to the general public in 2015.
Despite being smaller in size than other Apple locations and lacking amenities like Genius Bar appointments or Today at Apple creative sessions, the Infinite Loop store has become a popular destination for Apple fans, though it has been overshadowed since 2017 by the opening of the Apple Park Visitor Center.
He Visitor Center It offers a diverse range of branded products, houses a Caffe Macs coffee shop, a rooftop patio with a lounge area and a large augmented reality model of the Apple Park campus.
The announcement of the closure has surprised many of the company’s followers, as Apple rarely closes down a store without a replacement nearby. So speculation is already emerging about what the brand wants to do with this space and what commercial strategy is behind it.
Some of the employees of Infinite Loop They will be relocated to nearby stores, such as the Apple Park Visitor Center or the Apple Valley Fair, so it is not a decision that will affect jobs, but rather it is simply the closure of a physical location.
Additionally, the building’s offices will continue to be used by corporate employees and only the retail space will be closed.
This closure is in addition to the planned closure of the store. Royal Hawaiian in Honolulu for next January 20th. Something that is compensated with the opening of shops in 2023 in USA, China, India, South Korea and the United Kingdom, It also expanded its online store to Chile y Vietnam.
After being defeated in a patent infringement case, Apple had to stop selling and withdraw from the US market its two most recent models of Apple Watchhe Series 9 y Ultra 2.
In fact, its web store froze sales since December 21, while just a few hours ago the models that were in all stores were withdrawn Apple Store throughout the United States.
The company responded preemptively to an import ban imposed by the U.S. International Trade Commission (ITC)which considered that Cupertino infringed patents on pulse oximetry technology developed by Fieldsa medical device manufacturer.
The measure will come into force on December 26thsince when Apple will no longer be able to import or sell its newest Apple Watch models in the United States.
By: Infobae