2024-09-25 14:31:39
Mumbai : Often you must have heard that so and so is earning lakhs of rupees by making reels on social media. So and so has lakhs of subscribers. Likes, comments, content, you must be hearing all this around you every day. In such a situation, the question is justified whether social media influencers are really making lakhs of rupees. Is it as easy as it is told. Influencer marketing agency Kofluence had told in a report in April that social media influencers in India are earning from 20 thousand to 2 lakh rupees. Actually, earnings depend on how many subscribers or followers you have and how much your content is being viewed in how much time. There are currently 25-35 lakh people in the country who are creating social media content at an individual level, but out of these only about 1.5 lakh people are able to earn money from it. Influencers have been divided into four categories. Nano influencers means those who have 100 to 10 thousand followers, micro means those who have 10 thousand to one lakh followers, macro means those who have one lakh to 10 lakh followers and mega influencers means those who have more than 10 lakh followers. After this come celebrities, whose followers can be in crores.
How much time do influencers give
According to a report by accounting company EY, 73 percent of Indian influencers spend less than 10 hours a week on their social media platforms. Whereas in other countries this figure is 39 hours. There are very few people who are full-time social media influencers. Many influencers cite the lack of a fixed income as the reason for this.
Instagram earns more than YouTube
According to Kofluence report, while celebrities earn 7 to 15 lakh rupees from an Instagram video, they earn 1 to 5 lakh rupees from a YouTube video. On the other hand, macro influencers earn 60 thousand to 1.6 lakh rupees from an Instagram video and between 40 thousand to one lakh rupees from a YouTube video.
Monthly earnings of influencers
Figures in rupees, Source: Kofluence 2024 report
Influencersinstagram reelsYouTube ShortsMicro20-50K20-39KMacro60-1.6Lakh40K-1LakhMega3-5Lakh1.2-3LakhCelebrities7-15Lakh1-5Lakh
Rajesh Rawani
Channel: R Rajesh Vlogs
Followers
YouTube: 19.8 lakhs
Instagram: 1.3 million
Earning: 12 to 15 lakhs per month
Rajesh Ravani, a truck driver by profession, used to cook food in the truck during his long journeys. When he sent the videos to his son, he uploaded them on social media. They went viral in no time. Today, Rajesh Ravani earns 12 to 15 lakh rupees a month through his Instagram and YouTube channel. This includes earnings from both views and brand endorsements. Rajesh gets all his social media work organized through a manager.
Suryansh Thakur/Kushal Dubey/Vishal Dubey
Channel: The Asstag
Followers
YouTube: 11.4 lakhs
Instagram: 9.15 lakh
Earning: 10-15 Lakh Monthly
When they got time during Covid, Suryansh Thakur, Kushal Dubey and Vishal Dubey thought of creating some social media content that is funny and gives a social message. Many characters became popular in no time. The Asstag has a small team, which is constantly making a place in the hearts of the audience. The Asstag is earning 10-15 lakh rupees monthly from all its platforms. The Asstag is soon going to try its hand in web series and films as well.
shraddha mishra
Channel: shradhamishra123
Followers
Youtube : 8 Lakh
Instagram: 2 lakh
Earning: 70 thousand to one lakh
Shraddha has been creating reels content on social media for the last one year. She says that she tries to upload at least one reel every day. Shraddha also takes the help of her team to create content. She earns 70 thousand to one lakh rupees a month. She says that if content is uploaded on a regular basis, at least 25 thousand rupees can be earned. Shraddha also does brand endorsements.