Pocha Heaven
Due to the long-term recession and the sluggish domestic market, many self-employed people are struggling, and the number of people considering changing their business to a franchise is increasing. The reason for considering a franchise business is that it is easy to operate a store without special skills or experience, and the brand recognition can also increase sales.
However, in reality, because the management is less than expected and support is not provided, the satisfaction level for franchise business is not that high, so it is not easy to recommend starting a business to family and friends. Therefore, it is important for a smart prospective business owner to choose a brand with high franchisee satisfaction.
A representative example is the bar brand ‘Pocha Heaven’, which has about 30% of its 340 franchise stores nationwide, and was founded upon recommendations from family and friends of franchise owners.
Pocha Heaven is a pub franchise brand that allows customers to enjoy everything from meals to alcohol in one place, with the catchphrase, “Eat and drink.” In fact, the current store owners are showing high satisfaction with the brand and profit stability by recommending Pocha Heaven to their family and friends, citing its competitiveness, profitability, and the support system provided by the headquarters.
Also, as consumer spending patterns change due to high prices and economic recession, Pocha Heaven is focusing on neighborhood commercial districts. As more and more people move away from central commercial districts or downtown areas to use convenience facilities in neighborhood commercial districts near their homes on their way home from work, more small-scale, practical businesses are being established rather than large-scale stores with high investment costs.
Pocha Heaven has established a system where one can enjoy food and drinks together, and is generating stable sales even in small stores in neighborhood commercial districts regardless of the commercial district. Based on the know-how gained from operating over 300 franchise stores, it is helping franchise stores operate stably through a systematic management system.
Another major feature is that even beginners can easily operate the business through the simple one-pack cooking system, and profits are maximized by reducing the burden of manpower supply and labor costs.
Aggressive brand marketing that captivates the MZ generation
Pocha Heaven is conducting aggressive marketing on various platforms such as terrestrial broadcast PPL, drama production support, SNS, and YouTube. All costs are 100% supported by the franchise headquarters, and efforts are being made to enhance brand image and improve customer satisfaction.
In addition, they are actively targeting the MZ generation, which is the main consumer, through various collaborative marketing with HiteJinro, Dongwon Home Food, Tottenham Beer, Shaolin Mara, Baba Kimbap, and Chef Lee Je-hoon. Recently, they have partnered with NHN’s popular mobile game ‘Hangame Seotda & Matgo’ to hold an ‘Enjoyable Event Until the End’ until the 30th.
Pocha Heaven, a company that practices coexistence
Pocha Heaven has been implementing a ‘Franchisee Environment Improvement Campaign’ for franchisees nationwide since the first half of 2022. By improving the internal and external environments of franchisees nationwide, it helps boost the morale of store owners and increase sales, and consistently practices coexistence with franchisees. Recently, a YouTube channel called ‘Laws of Success’, which introduces the behavioral laws of successful people, introduced a video of an environment improvement campaign for franchisees nationwide, which attracted a lot of attention from prospective entrepreneurs.
It was selected as a ‘Good Franchise’ by the Korea Fair Trade Mediation Agency for two consecutive years in recognition of its various support policies for franchisees, including full exemption of royalties, reduction in food material costs, mask support, and promotional expenses support during the recent COVID-19 pandemic.
2024 Consumer Brand Awards 2nd place for 4 consecutive years
From 2021 to 2024, Pocha Heaven achieved the double crown of ‘No. 1 in Consumer Preference in Korea’ and ‘No. 1 in the Korean Consumer Satisfaction Index’ for four consecutive years.
The Consumer Brand Awards is an annual brand award ceremony that selects competitive companies through consumers’ direct evaluation of product and service satisfaction in each field. Pocha Heaven received first place in recognition of companies, products, and services verified through fair investigation.
Reporter Park Yoon-jung [email protected]
-
- great
- 0dog
-
- I’m sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news right now
2024-09-25 21:45:12