8 Seconds releases punk look pictorial with popular band Day6

by times news cr
Samsung C&T Fashion Division announced on the 26th that the brand 8 Seconds released a pictorial for the 2024 fall/winter season with a sophisticated and understated punk mood along with the popular band ‘DAY6’. Day6 is a four-member male band that is sweeping the top spot on major domestic music charts with its new song ‘Melting Down’ released earlier this month.

8 Seconds is conducting a brand campaign with Day6 for this fall and winter season. Since last August, we have been continuing active communication with the 2030 generation by sequentially releasing collection pictorials and video content with various concepts. In particular, the one-measure counseling center series introduced on the official SNS channel ‘8 Second TV’ drew a warm response from fans, exceeding 1.15 million cumulative views since its release.

8 Seconds has launched a new product with a draft punk concept inspired by bike sports.

It consists of a biker jacket with white color accents, an oversized leather jumper, a denim racer jumper with cutting details, a tan brown suede racer jumper, and a plaid check overshirt.

According to 8 Seconds, the members displayed sensuous styling and understated charisma with sophisticated leather/denim items.

Kim Seok-hwan, head of the menswear team at 8 Seconds, said, “We have released a pictorial that fully highlights the sophisticated and understated charm of 8 Seconds’ punk look with the popular band DAY6.” He added, “This fall, we will present a hip fall punk look with the draft punk collection inspired by bike sports. “I hope you fall in love with its charm,” he said.


Hwang So-young, Donga.com reporter [email protected]

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2024-09-27 15:08:30

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