2024-10-02 18:59:25
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On the Guinean market since 1989, SOBRAGUI unveils the new format of its 65cl bottled Guiluxe alcoholic drink.
As of this Saturday, September 28, 2024, the most Guinean of drinks is launching this double format 2 in 1 at only 10,000 gnf.
This innovation in volume and aesthetic presentation thus meets customer demand with a lower and more personalized price.
The launch took place in a cultural space at Lambanyi crossroads ambiance.
“Adored by all types of consumers, it is therefore the beer of the people with an alcohol content of 5%. Available in returnable glass, small 33 centiliter format, in 33 centiliter can and now in 65 centiliter returnable glass format. Of course, a slogan “twice the joy at a low price”, a big beer, a small price. Guiluxe has also been recognized internationally. We received two awards, notably in 2022. The Guiluxe prize, the bronze medal and in 2023 the silver medal prize by the company Monde Sélection which specializes in the rating of all alcoholic beverages. Today, we are therefore proud to present our new format, 65cl. This more generous format enhances our range and meets the expectations of our customers who are looking for a large quantity of their favorite beer. The 65 grid has a very affordable price of 10,000. Although the grid is a historical brand, we must remain innovative. This is why we took the bold gamble in a market where consumers are personally accustomed to the small 33cl format. It is a format that will allow us not only to increase our sales volumes, of course, but also to strengthen our market share and maintain our leading position in the goods market in Guinea. We are convinced that this new offering will have a significant impact on the growth of our volumes, which will thus contribute to developing the beer market in Guinea. We chose to launch this beer, this new format, in conjunction with Independence Day on October 2. We therefore hope that this launch will contribute to reinforcing the joy of the Guinean people and maintaining the pride that we have in our country, Guinea,” underlines Marketing Sales Director, Fabrice N’Guéssan.
Despite this novelty, SOBRAGUI reassures with the same lightness, the same freshness and the same flavor in this format which is a first in Guinea.
“The specificity of this new 65cl format meets a very specific need. It is that of offering today to our consumers who are accustomed to the format of 30 and 33 centiliters on the beer market to have a new regenerated format at the price of 10,000, that is to say 65cl to 10,000. So it is still part of an innovation. Because you will see that only Guiluxe has the 65 centiliter format in the beer market in Guinea,” says Balla Moussa Camara, product manager, beer and alcohol at SOBRAGUI.
Lansana Diaby, head of the sales department, reassures of the total availability of this 36cl format of Guiluxe in all points of sale.
“As of today, and now by the way, I mean, the Guiluxe 65 centiliter is available in certain points of sale. What is the mission? This new 65 centimeter format will be available in all points of sale from tomorrow [dimanche, 29 septembre 2024]. So, it’s a quality product and at a very good price, an excellent price. You imagine a 65 centiliter bottle at only 10,000 francs, it’s accessible to everyone. We also respond to the message from consumers, the message from owners. Same flavor, same quality, just a small price difference where the consumer wins. Happy selling to everyone,” he added to officially launch the drink.
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