Adi Sofer Thani, 50, CEO of Meta in Israel. Married, mother of two daughters, holds a bachelor’s degree in law from Tel Aviv University and a master’s degree in the Kellogg-Recanati program in business administration.
First job: “After graduating with a law degree and deciding that I did not want to be a lawyer but to work in the business sector, I started working as a personal assistant to the CEO and owner of the” Promotion “group.
“Under it were several subsidiaries, and they engaged in the areas of training, training and studies in the private sector. The main focus of the position was business development and acquisition of acquisition transactions, which created the opportunity for me – after less than a year in the position – to be my first CEO. “In a subsidiary we set up from scratch at that time. I have run a lot of companies since then, but nothing can replace this first time experience.”
A smart move: “When I realized that the significant years of my career were also those in which my two daughters were born, it was clear to me that investing in home help was the best way I could invest in myself and my career, to be able to do both. This is true not only when having babies At home, but also when the children grow up – and even more so. the tallest”.
A tip for the beginning careerist: “A significant difference I often see between boys and girls is that when boys see deep and cold water they are not afraid to jump and learn to swim while, and girls often do not jump until they are sure they are swimming champions. “To do something perfectly, we will never dare to do the really big things. Only when we jump into the water despite the fear, and with enough faith in ourselves, do we make the most significant progress in our careers. Only then are glass ceilings smashed, and only then .
- Along with the decrease in morbidity: fear of the spread of a new variant in Israel
Ruth Ralbag, 61, CEO of Clalit Health Services. Married, mother of two children, grandmother of two grandchildren. Holds a bachelor’s and master’s degree in economics, business administration and public policy from the Hebrew University of Jerusalem.
The first position: “After my military service and during my academic studies, I established hydroponic gardens and planted flowers professionally. At the age of 25, after graduation, I began studying management at the First International Bank. I got my first position after 18 months as director of the branch The chief in Jerusalem. “
A smart move: “A smart step at the beginning of my professional career was when I was appointed manager of a bank branch in the Talpiot neighborhood in the industrial area of Jerusalem. I was a very young manager at the time and was asked to close the unprofitable branch. He did get my opinion. The branch moved place according to my proposal and became the outstanding branch for three years and the branch with the second profit contribution in the district after the main branch.
“Also, a professional decision I made over the years was that when I exhausted a role I decided to move immediately and move on to the next challenging role, a motto that goes with me throughout my career.”
A tip for the beginning careerist: “To be happy and satisfied with what you are doing, to meet challenges, to learn, to listen and to initiate. If you believe in a certain professional direction, do not be afraid to express your position and progress.”
Ruth Ralbag (Photo: Rami Zergner)Michal Braverman-Blumenstein, CEO of Microsoft Israel Research and Development. Married, mother of two daughters, holds a master’s degree in computer science from Columbia University in New York
The first position: “I did my first job as a software engineer at the TJ Watson Research Center in New York, while studying at Columbia University. I later realized that the business side fascinated me more, and after studying management at Tel Aviv University, I moved on to product management positions. To join his startup ‘Saiuta’, as COO. After RSA acquired Saiuta, Bennett left for politics, and I replaced him as CEO. In 2013, I joined Microsoft to establish the global cyber center, and initiated and managed some of Microsoft’s most advanced security products. “
“In 2017, I was appointed the company’s VP of Global Technology for Cloud Security and Artificial Intelligence, and in 2020 I was appointed CEO of Microsoft Israel Research and Development and Corporate Vice President.”
A smart move: “Moving on to more product management and development management. I enjoyed studying computer science and working as a software engineer, but I realized that managerial roles, which combine technology and strategic management, allow me to reach my full potential and influence the world I live in.” Global Satya Nadella offered me a relocation, I refused, and asked to establish one of Microsoft’s significant cyber centers here in Israel. About hundreds of millions worldwide. “
Beginner careerist tip: “Dare to try and take risks, do not be afraid to go after your passions. Being able to take risks is a critical ability for professional advancement and achievement. Studies show that from a very young age boys receive positive reinforcement for daring, while girls receive positive reinforcement for being careful. This is exactly where the gender gap begins. I also took risks and failed – and not once. It was difficult, but from there I grew. So I work today to encourage young girls to develop daring, to follow their interests and not let others let go just because Being girls. “
Michal Braverman-Blumenstein (Photo: Yossi Zeliger)Rakefet Rusk Aminach, 56, a managing partner in Team8, which establishes and invests in technology companies in the worlds of cyber, data and fintech. Married, mother of two daughters, holds a bachelor’s degree in economics-accounting, a bachelor’s degree in law and a master’s degree in business administration from Tel Aviv University
The first role: “When I was debating while pursuing a master’s degree whether to pursue an academic career and do a doctorate or go into the business world, I consulted a friend. To his question: ‘What do you want to be when you grow up?’, My answer was unequivocal: ‘I want to be like Galia Maor, then Deputy CEO of Bank Leumi, one of the (few) leading women in the Israeli economy in those days. He met Galia personally and arranged a meeting for us. She in turn offered me to come work with her, and the rest is history. “As a principal. Undoubtedly, the job was for me the best management school.”
Smart step: “At the age of 29, I was appointed a partner in the accounting firm Somekh Chaikin (KPMG), one of the leading law firms in Israel. I studied accounting, completed my internship and even served as a lecturer in the field at Tel Aviv University, but did not want to pursue the profession until To refuse her: the partnership offer from Gad Somekh, then the firm’s managing partner, whom I knew as part of my work with Galia Maor. Gad was one of the first to identify the potential in me and gamble on me.
Tip for the beginning careerist: “There is no easy way to success. Behind every brilliant story and successful career there were many challenges along the way, and even failures. The difference between those who succeeded and those that does not lie in determination. The path requires perseverance, knowing how to face challenges and not break.”
Rusk-Aminach Cyclamen (Photo: Ron Kedmi)Her father is Magen, 44, CEO of the Fattal Israel hotel chain. Divorced, mother of three children, holds a bachelor’s degree in law
The first job: “My first job, as soon as I graduated from the army, was as a receptionist at the Four Points Hotel in Eilat (today Leonardo Club). I did not think about a career in the field, but once I got to know the hotel industry, the bacterium stuck with me.”
Smart step: ‘My success consists of many small steps and big ambitions. At home I was taught to do everything in the best way I could and especially to enjoy the road. As a freshman, when I started working in the hotel industry, I did not think this would be my career – but it was clear to me that I would dedicate myself and do the job in the most appropriate way. Thanks to this, not only did I fall in love with the field, but I also gained the recognition that each time led to promotion. “
“If I still focus on a wise decision during my career, one such was when I served as vice president of the Meridian Hotel and received an offer from David Fattal to be the general manager of the Club Med Hotel in Eilat, later the U Coral Beach Hotel. I was only 27 then, and my initial instinct was Saying ‘no’, from a place of fear that contained fears of unpreparedness. “I neutralized the concerns and background noises and went for it. In hindsight it was an excellent school, and it directed me to the next step on the ladder.”
A tip for the beginning careerist: ‘Behind every success story there is a big vision that started with a small step. Find out what your vision is, plan your way and then go out to fulfill. step by step. Most importantly, stay true to yourself and your principles. “US President Theodore Roosevelt said, ‘Keep your eyes on the stars and your feet on the ground,’ a sentence that has accompanied me ever since, and probably forever.”
Her father protects (Photo: Dana Koppel)Tal Granot-Goldstein, 44, CEO of HOT. Married, mother of two children, holds a bachelor’s degree in business administration from the College of Management
The first position: “After the military, I worked as a sales representative for Internet Gold. From there, I progressed the entire route to CEOs, through designer positions in sales, service and human resources.”
A smart move: “I think I always relied on my intuitions and did not allow fear to run me in the choices I made. One of the most important things I learned at the beginning of my journey was to identify in time the organizational culture and vision of the workplaces I am in: If an organization has a soul “There in full force. I was never afraid to change or take risks. I always tell my employees, and even my children, that we are not in an operating room. We need to make mistakes, learn from them and move on smarter.”
A tip for the beginning careerist: “Trust yourself that you are good and do a wonderful job, and go for it with all your might. Courage is an integral part of the job and it will allow you to keep moving forward and moving forward. Understanding that each of us has added value is invaluable. It is important to remember that the definition of the job we are given is only a title, while the way we choose to perform it is what makes us professional and prominent facts. “
Tal Granot Goldstein (Photo: Ohad Romano)Yael Elmor Leon, 47, Acting General Manager (MM) of the Sports Betting Council. Married, mother of three
Children, holds a bachelor’s degree in economics and management
The first position: “Commanding military bands as part of my service as an education officer. A super-experiential role that prepared and shaped me for life. After I graduated, I worked for the Kotler Asher organization, which managed all the major music artists in Israel. Here I connected to the business world – through culture.”
A smart move: “The thing that launched my career into the new world is my specialization in e-commerce, big data, marketing and technology, while creating the right connection between the old and new retail world.”
A tip for the beginning careerist: “In light of the ever-changing business reality and uncertainty, the existing toolbox and managerial methodologies do not provide a satisfactory and relevant professional response to the world of senior management. In my humble opinion, we, the managers, received an excellent lesson in advanced business administration, as we had to roll up our sleeves and plan monthly creative moves in order to get through the period successfully. Therefore, my advice to those at the beginning of their career is to insist on developing new professional skills “Dealing with extremes and changes, and at the same time being attentive to global trends and tendencies while analyzing the successes, failures and new business aspects.”