Nongshim opens its second ramen experience store in Myeong-dong, Seoul.
Nongshim announced on the 7th that it would collaborate with Korea Mart in Myeong-dong to launch ‘K Ramyun Supermarket,’ a Nongshim ramen experience store.
Nongshim built a ‘K Ramyun Supermarket’ measuring approximately 60 m2 on the second floor of the Korea Mart store, which is frequently visited by foreign tourists in the central commercial district of Myeong-dong. It is a combination of a supermarket and a snack bar, so you can enjoy ramen shopping and eating at the same time in one space. This is a method where visitors purchase the ramen they want and eat it using the instant cooker provided on site.
In addition, Nongshim plans to provide a variety of attractions by creating the space inside the K Ramyun supermarket as a pop-up store. You can enjoy a large cup noodle-shaped dining table, brand story, and character photo zone.
A Nongshim official said, “As Nongshim products are entering major countries around the world, we expect foreign tourists to enjoy the Nongshim ramen they tried at K Ramyun Supermarket in their home countries,” adding, “We will make Nongshim experience stores in Myeongdong a must-visit destination for foreign tourists in the future.” “It is planned,” he said.
Meanwhile, Nongshim has recently been strengthening its marketing targeting foreign tourists in Myeongdong. In early July, an experiential store called ‘Neoguri’s Ramen Shop’ was opened at Hotel Sky Park in Myeongdong.
Wooyeol Yoon, Donga.com reporter [email protected]
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2024-10-08 06:19:10