Festival season sale continues in India. This time the festival season sale has started from 26th September, the first phase of which continued till 6th October. During this period, interesting records of smartphone sales have been seen. If reports are to be believed, Indians have not lagged behind in buying expensive smartphones in the festival season sale. Customers have purchased more than 10 lakh iPhones in about 11 days from September 26 to October 6. Meaning, about 1 lakh iPhones are sold in India every day.
There is demand for these phones
But in terms of smartphone sales, Samsung is at the top position in the chart. The market share of Samsung smartphone sale in this festival season sale was around 20 percent. Whereas, Apple has been at second position with 15 percent market share. iPhone 15 has seen demand in the sale. However, the interesting fact is that Samsung’s mid-budget and budget segment smartphones like Galaxy M35, Galaxy A14, Galaxy S23 FE have been liked the most. In such a situation, Apple can be more profitable by selling fewer iPhones, while Samsung is expected to make less profit by selling more phones.
Who are the top 5 smartphone brands?
There has been a lot of online shopping in the first phase of the festival season sale. According to the report, online sales accounted for 78 percent of the total sales. That is to say, if 100 smartphones have been sold in India, then 7 to 8 smartphones out of them have been purchased online. According to experts, there may be an increase in offline sales due to Navratri. If we talk about festival season sale in India, the top 5 smartphone brands include Apple, Samsung followed by OnePlus, Oppo, Xiaomi and Realme.
Phones not sold due to Shraddha
Smartphone sales have been low during the festival season in North India. Experts believe that due to Shraddha, fewer smartphones have been purchased in North India during the festival season. Apart from North India, there has been an increase in smartphones in the rest of the country. Highest smartphone sales have been seen in West Bengal and Gujarat.