Approximately 110,000 people made reservations for restaurant Naples Matfia (Seongjun Kwon), winner of Netflix’s ‘Black and White Chef’.
Catchable opened reservations for ‘Via Toledo Pasta Bar’, an Italian restaurant in Yongsan-gu, Seoul operated by Naples Matfia, from 10 am on the 10th. More than 110,000 users flocked to the site, and the inaccessibility problem lasted for about 20 minutes. This restaurant is fully booked for this month.
On this day, Naples Matfia posted on Instagram, “We are receiving notification that the Catch Table server has exploded. More than 100,000 people attempted to make a reservation. “I’m embarrassed because it’s my first time doing something like this,” he said, apologizing. One person waiting for a reservation said, “At this level, we can sell out the Sangam World Cup Stadium for both days like IU did. When he said, “This is the first time I’ve seen more than 100,000 people,” Naples Matfia said, “I’m so sorry. I’ll find a way. “We will also consider reducing the number of course menus and price per person and increasing the number of reservations,” he promised.
On a second-hand trading site, an article was posted saying, ‘Purchase reservations for two at Naples Matfia’s restaurant for 700,000 won.’ Naples Matfia said, “If you are caught selling tickets, the app itself will be permanently blacked out,” and “The reservation fee will not be refunded.” Second, we will verify that you are the person who made the reservation before entering the store. If you report a reservation transaction, we will take immediate action. He said, “We will give a reservation ticket to anyone who catches the ticket scalper.”
‘Black and White Chef: Cooking Class War’ is a 100-person survival show in which the ‘Black Spoon’ chef, who is considered to have the best taste, challenges the star chef ‘White Spoon’. Baek Jong-won, a restaurant businessman, and Michelin 3-star Ahn Seong-jae served as judges. In the final 12th episode, Naples Matfia defeated Edward Lee to win the championship and collect 300 million won in prize money.
The restaurant industry is in an uproar, with parody videos pouring in on social media and reservation rates at restaurants featuring performers soaring. According to Catch Table, the number of searches for black chef restaurants increased 74 times compared to the previous week, and the number of restaurant saves soared 1884% during the same period. The average increase in restaurant reservations by performers was 148%.
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