The communication agency “Yanev and Yanev” is officially certified according to the only internationally recognized standard for the management of PR agencies ICCO/CMS (Consultancy Management Standard). The agency is one of the few in the Balkans accredited with the certificate, which guarantees the highest professional standards and ethical practices in the communications industry.
CMS certification is a globally observed standard in the management of communication and PR agencies. Developed by the International Communications Consultancy Organization (ICCO), the standard covers key aspects of business management and the work of communications experts. The certificate and the institution behind it guarantee that “Yanev and Yanev” has proven to protect the best international practices and fulfills the strict quality of the services it provides to its clients.
“Our ICCO/CMS certification is the logical step in the development of “Yanev and Yanev”, behind which are decades of vision, persistence and the cultivation of a strong internal culture. This recognition not only validates our efforts to offer increasingly strategically relevant communication solutions, but also positions us among the leading agencies in the country and abroad,” commented Todor Yanev, CEO of the agency and member of the board of directors of Worldcom Public Relations Group.
“Since our establishment in 1993, at Yanev and Yanev, we have built a culture that stimulates us to be pioneers in key areas for our environment, such as crisis PR, public affairs and reputation management. We were the first profiled PR agency in Bulgaria and we are building visionary direction as certified by ICCO, in order to continue to expand the level of communication from and in Bulgaria”, added Todor Yanev.
Patrick Schober, managing partner at PRAM Consulting and evaluator from ICCO, commented: “The certification of our friends from Yanev and Yanev is an extremely significant recognition not only for the agency, but also for the development of the PR sector in Bulgaria. The pursuit of high standards and effective management of professionals in the sector creates new horizons that should encourage the further establishment and progress of the communications industry in the country.”
Yanev and Yanev Ltd. is a Bulgarian public relations agency with over 30 years of experience and is part of the WorldCom Public Relations Group – the largest global network of independent public relations consulting companies.