innovation and a desire to maintain the status quo”/>
The biggest risk for companies is a lack of innovation and a desire to maintain the status quo.
As Day.Az reports with reference to Trend, this was stated by the General Director of <a href="https://time.news/pasha-holding-announced-cooperation-with-the-un-office-in-azerbaijan-within-the-framework-of-cop29-2024-04-09-202320/" title=""PASHA Holding" announced cooperation with the UN Office in Azerbaijan within the framework of COP29
– 2024-04-09 20:23:20″>PASHA Holding Jalal Gasimov on “INMerge Innovation Summit“, which PASHA Holding organizes for the fourth time.
Gasimov noted the importance of risk management and adaptation to rapid changes in modern conditions.
“The greatest risk for companies is a lack of innovation and a desire to maintain the status quo. When it comes to risky decisions, one of the first things we discuss is that the greatest risk occurs when no action is taken. If you you don’t take risks, you don’t introduce innovations, this is the biggest risk,” Gasimov said.
According to him, with rapidly changing technologies, channels and customer needs, companies need to constantly adapt and update their approaches to work.
“INMerge Innovation Summit” organized by PASHA Holding was held in Baku – PHOTO
“If you look at marketing budgets 5-10 years ago, the proportion of digital marketing was significantly lower. Now the proportion is growing, and if you don’t change your approaches, you will inevitably fail,” he said.
Gasimov also pointed out that innovation must be controlled and disciplined.
“In the future, leaders must have the ability to manage the chaos that results from rapid change, which requires the specific skills and abilities needed to successfully adapt to new conditions,” the CEO added.
It should be noted that the “INMerge Innovation Summit”, organized by PASHA Holding, is designed to contribute to the development of the innovation ecosystem in Azerbaijan by uniting startups and investors, providing opportunities for cooperation, and also creating a platform for the exchange of ideas and experiences between all participants in the innovation ecosystem.