Back to university: Rabat Tramway launches a campaign to encourage users to use its digital levers
Rabat – The Rabat-Salé Tramway company launched, on the occasion of the 2022-2023 school and university start, a promotional campaign to encourage its customers to use the different digital levers offered for obtaining, validating and the easy payment of tickets and subscriptions with a single click through their smartphones in order to avoid the usual queues at this time in commercial agencies.
The ambition is to make the travel experience on board the tram a simple everyday act and inspire the desire to travel, using different digital levers, indicates Tramway Rabat-Salé in a press release.
The launch of this application supports the company’s strategy to put students at the heart of its concerns and improve access to services in an easier, more practical and faster way.
Through this initiative, the Société du Tramway Rabat-Salé confirms its commitment as a corporate citizen, alongside students to make access to Tram services more flexible and flexible, especially during peak hours, underlines -on.
And to add that the expected objective is to develop for users a local service, digitalized, agile, sustainable and integrated into the mobility of tomorrow, so that the tram is accessible to the greatest number of travelers.