Italian Exhibition Group and Fandango Club Creators have announced Joy Rimini, a new event dedicated to Esports, video games, comics, fandoms and communities scheduled in the Romagna city from 15 to 17 July 2022, at the fair and in the area. The multi-year partnership also includes collaboration with the Rimini Cartoon Club event. Lorenzo Cagnoni, president of Italian Exhibition Group, underlines “the importance of a new event like Joy Rimini, which concerns sectors loved by young people and in expansion, and which will have important and positive effects on tourism and on the territorial economic fabric. The agreement with Fandango Club and CartoonClub gives life to a unique event on the national scene, which increases IEG’s already well-fed portfolio of fairs ”.
“JOY Rimini strengthens the IEG calendar”, says the CEO of Italian Exhibition Group Corrado Peraboni, “and pursues our growth strategy in more than promising sectors, in this case that of Esports, a market that in Italy it has a turnover of over 2 billion euros, with around 1.6 million fans in 2021, up 15 percent over 2020. The comics market in Italy is also booming. According to AIE estimates, sales grew by 134 percent ”.
“We are planning an ambitious project to take advantage of the attractiveness of the venue and the use of modern, equipped and modular exhibition spaces, even outdoors. We are thinking of an original formula to bring together the historical experience of Cartoon Club, already active in the Rimini area, in the context of a larger and more spectacular event, with an important presence destined for video games, to Esports and creators to support comics and board games “, comments Fabrizio Savorani, head of Content of Fandango Club. Sabrina Zanetti, artistic director of Cartoon Club, underlined how” over the years Cartoon Club, in its connotation of Widespread festival, has become an identifying element of the territory, positioning itself by right among the major events in the city. The strength of the project that is born today will strengthen the set of initiatives and increase the notoriety of Rimini not only as a seaside destination, but also as a cultural and above all experiential destination, capable of fully responding to the needs of both the sector public but also the modern tourist ” .