2024-10-14 14:32:00
Monopoly and Catch a Million, a traditional board game and television series, are some of the alternatives with which drivers can obtain discounts on fuel consumption.
An adaptation of these games, called ‘Petropoly’ and ‘Catch the Discount’, based on interactive games, aims not only to provide fuel discounts, but also to create a more dynamic and entertaining experience for users, who are increasingly looking for new entertainment formulas from companies.
Inspired by the classic board game Monopoly, “Petropoly” is a customized version created by Petroprix in which the company’s gas stations become the game board. Through social networks, especially Instagram, users actively participate by choosing between different options that determine their progress in the game.
Every day two dice were rolled and, through polls on Instagram, users decided what the next move would be. Participants could purchase stations and, by collecting three, they received discount codes. Additionally, there were surprise cards such as “La Roulette” or “La Pompa”, where players could win additional prizes or lose “PetroCoins”, the fictional in-game currency used to purchase property.
Petropoly’s main goal was to offer discounts, but in a more attractive and fun way, avoiding the perception of the brand being limited to being “the ones who give discounts”. The success of this initiative led the company to work to launch this game in a physical version.
Following the same creative line, the company launched ‘Atrapa el Discount’, a game inspired by the television program Atrapa un Millón. In this activity, users face four rounds of questions across social networks. We start with an initial tank of 100 liters of fuel, and the value of the tank decreases depending on the percentage of incorrect answers voted by users. For example, if 43% of the answers are incorrect, the bottle is reduced by the same proportion, leaving 57 liters available for the next round.
The final prize consists of the number of remaining liters, which is raffled among the participants or distributed in the form of multiple discount codes, depending on the final result of the game.
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