Unilever, Ben & Jerry’s (iStock Photography, Flash 90 / Jonathan Sindel, freepik)
A few weeks ago, the Ministers of Finance and Justice approved the regulations of the boycott law passed in the Knesset in 2011. To date, the Knesset’s Constitution, Law and Justice Committee has not convened to approve the regulations, despite more than a third of committee members requesting the committee.
Avi Singer, CEO and owner of Ben & Jerry’s Israel, wrote a letter to Gilad Karib, chairman of the Constitution Committee. In his letter, Singer wrote to Karib: “Honorable MK Karib. Israel’s national resilience is now at stake and is at the door of the committee headed by you. “If the regulations of the boycott law are not approved, it could be used as ammunition against us and to leave the impression that the State of Israel is not returning war against boycotts imposed on it.”
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He added: “I address you on my behalf and on behalf of the factory workers. Meet the committee to approve the regulations of the boycott law later this week, before going on vacation. A boycott of the State of Israel deserves a high price tag. The issue must not go unanswered.”
Singer also notes the background to the request: “In July 2021, Unilever Global informed me that it was demanding that I stop supplying ice cream to parts of Jerusalem and Judea and Samaria. After refusing the illegal requirement, Unilever announced that its contract with me would not be renewed at the end of 2022. “Joint activity. It should be emphasized that in fact its demand, Unilever violated the Israeli boycott law.”
“In addition, Unilever’s requirement is contrary to the Prohibition of Discrimination in Products, Services and Entry into Places of Entertainment and Public Places Law, 2000:” To the public place or in the provision of service in the public place, because of place of residence. ”
In his letter, Singer adds: “It should also be noted that from July 2021, the State of Israel, in cooperation with the Jewish communities, succeeded in causing states such as New York, New Jersey, Florida, Illinois, Texas, Arizona and others to enforce boycott laws against Unilever. .
“But unfortunately, here in the State of Israel, even though there is a law on the subject that provides tools to combat the boycotting companies, nothing has been done. Here Unilever continues to supply products to the various government ministries and receives far-reaching regulatory benefits.”
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