Apple changed its mind about competing with Samsung”/>
Apple, known for its innovation, has made an important decision – close the smart ring project.
As Day.Az reports, the authoritative publication Bloomberg reports this with reference to an insider. Mark Gurman. According to him, the company does not plan to enter the market with its own smart ring in the coming years.
The main reason for this move is the fear that the new wearable device could negatively impact sales of the popular Apple Watch line of smartwatches, which is one of the company’s flagship products. At the moment, Apple has not commented on this information.
Earlier, rumors appeared in the media about the possible launch of a smart ring from Apple. In August, information appeared about a patent for a device capable of synchronizing with the Vision Pro augmented reality headset. This excitement arose after Samsung released its own device – the Galaxy Ring.
Experts from PhoneArena believe that Apple’s decision is smart from a marketing point of view. The smart ring market remains quite niche, and high demand for a new device is unlikely to be predicted. At the same time, there is a serious risk of diverting users’ attention from the already successful Apple Watch.
Thus, Apple is betting on maintaining the position of its core product, without rushing to enter a segment where the prospects remain uncertain.