American Express was launched in Israel in 1995 and today the brand is valued at $ 26 billion and is ranked in Forbes’ list of the 100 most powerful brands in the world. In Israel, about 600,000 customers and American Express is included in Superbrands’ list of super brands.
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Ido Almani, CEO of American Express Israel: “We are happy and excited to be the first company in Israel to launch a metal credit card for its premium customers. American Express is much more than a means of payment, it is a whole world of concepts of quality and culture. We consistently strive to excite and create new standards and are proud to launch in Israel the new card, made of metal. This is another step of excellence and upgrading the customer experience. ”