Parachutes transformed into jackets, blankets that become coats: on June 30th at Pitti Uomo the «Esercito Sportswear» brand debuts with an exhibition space at the Fortezza da Basso in Florence. The launch of the new brand of our Armed Force will be accompanied by the paratroopers of the «Folgore» Brigade who will land in Piazza della Signoria on the notes of the Bersaglieri fanfare.
Following the eco-friendly philosophy, the collection offers clothing made with materials and equipment used in national and international missions, in line with the recent green turn of the Army. The synthetic material of the old parachutes was used for high resistance performance jackets, while the blankets and other materials destined to be set aside were suitably treated and transformed into coats and accessories. The brand is identified with the five-pointed star that represents the characterizing values of Italian soldiers (leadership, courage, spirit of sacrifice and unconditional service for the national community) and the word Army.
June 29, 2021 (change June 29, 2021 | 18:55)
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