Held a forum to share global F&B innovation and data analysis
Experts from various countries visit Korea… Discussion on F&B innovation and future direction
KEY, a Korea-Europe joint think tank (right).”/>
On the 23rd, Metisen, a gastronomy content platform, held the ‘1st Next Gastronomy 2024 Seoul (Next)’ held jointly by La Liste, France’s authoritative gastronomy guide, and KEY (Korea Europe & You), a joint Korean-European think tank. It was announced that the ‘Gastronomy 2024 Seoul)’ forum was successfully completed.
This forum is said to have been prepared as an opportunity to intensively analyze the global F&B industry and Korean consumer trends under the themes of Trend, Insight, and Share.
Part 1 of the forum was held under the theme of Innovation & Technology. Philippe Faure, founder of La Liste, explained how La Liste built an innovative restaurant rating system and data by combining millions of user reviews and expert opinions.
Next, Kim Seong-min, head of Metizen operations, presented consumer insights through the gourmet content platform, and Catch Table CMO Shin Seong-il analyzed current gourmet trends based on reservation data. It was also emphasized that after the release of the black and white chef, the search volume for the restaurant increased by a whopping 74 times, and the average reservation increased by 459.8%.
CMO Shin Seong-il emphasized the spread of various trends in the gourmet market, noting that reservations for izakaya and brunch are increasing in addition to sushi omakase, Italian, and dining bars.
Part 2 focused on the latest trends and consumer preferences. Go Young-dae, head of the Musinsa Sports Division, analyzed the consumption patterns of the MZ generation and revealed that their tendency to value gourmet experiences is becoming stronger.
Seyoung Ahn, Sales and Marketing Manager at Lactalis Korea, shared key insights in the F&B industry, and Chef Guy Martin of France’s representative restaurant ‘Le Grand Véfour’ spoke about French gourmet trends and fine dining culture. explained.
In addition, Kim Gyu-rim, creative director of New Mix Coffee, introduced New Mix Coffee’s brand strategy targeting overseas markets and announced a plan that emphasized Korean style.
Seongmin Kim, General Manager of Metizen Operations, said, “Through this forum, we were able to check the latest F&B trends and consumer trends, and we plan to continue to provide a venue for industry officials to exchange information and identify trends by holding the Next Gastronomy Forum every year.” He said.
Kim Sang-jun, Donga.com reporter [email protected]
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