The launch of Call of Duty: Black Ops 6 on Game Pass could lead to millions of new subscribers, according to industry analysts.
oh GamesIndustry.biz spoke to several analysts to try to predict the possible result of the debut of Call of Duty: Black Ops 6 on Game Pass for Microsoft and although they did not reach a consensus, they all agree that it will significantly increase the number the subscribers.
Piers Harding-Rolls, director of Ampere, believes that Black Ops 6 will create 2.5 million new subscribers, which represents a 10% increase in the number of Game Pass Ultimate subscribers. However, Harding-Rolls pointed out that many of these subscribers will not be new customers, but players who will upgrade from Game Pass Core or Standard to Ultimate. That should not be forgotten Black Ops 6 will only be released on Game Pass Ultimate, which is more expensive than other types of service.
Michael Pachter, general director of Wedbush Securitie, believes that Xbox 3 can attract 4 to 4 million new Game Pass Ultimate subscribers, but warned about the possibility that the game would sell about 6 million fewer game units. As for Patcher, Microsoft’s proposal is good “for the company and consumers,” but it will lead to the inevitable headline: “Call of Duty sales are down.”
Harding-Rolls added that while the inclusion of Black Ops 6 in Game Pass Ultimate theoretically results in lost game sales, the nature of the game’s live service means that Xbox could expect some Game Pass players to be encouraged to spend more money to spend on. microtransactions.
“There is no doubt that the inclusion of the latest Call of Duty will be expensive, at least initially, for Microsoft,” he told GI.biz. “However, Call of Duty is a progressive game live servicewhich is heavily monetized in the game.”
“Microsoft will trade premium full game sales for a larger in-game monetizable audience.”
Call of Duty: Black Ops 6 was released on October 25 for PC, PlayStation and Xbox. Check the launch time here to find out what time you can start playing.
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