1 million euro fine to Sky Italia for misleading information on the football package. This was announced by the Antitrust, which closed an investigation, reporting that it had ascertained that Sky Italia, in violation of art. 21 of the Consumer Code, in spring 2021 represented a situation of uncertainty regarding the award of Serie A rights, suggesting the possibility for its subscribers to continue to enjoy the contents relating to the Serie A championship, as happened in the previous season.
In fact, following the conclusion of the tender for the assignment of the exclusive television rights of seven Serie A matches for each matchday, Sky Italia was aware that it could not offer the Sky Calcio package in the previous composition. Despite this, the company has also provided its customers with information that did not allow them to understand the actual content of the offer relating to the Sky Calcio package for the 2021/2022 season, hinting at the possibility that the offer could remain unchanged compared to the past. .
Only with a campaign that ended on 1 July 2021, the messages on the new configuration of the Soccer package, disseminated by Sky Italia in individual communications addressed to all subscribers, were found to be suitable for providing timely and effective information on the actual contents of the football offer. The customer already subscribed to the services of the company, and in particular to the Football package, was therefore oriented to keep the package in place, with a view to being able to take advantage of the promised discounts for the summer months but also, subsequently, to be able to withdraw without penalties. .