2024-10-30 19:10:00
Vini Jr. has professionalized his career management with a company that generates R$300 million per year and has specialized executives to manage its assets and brand. The information was released by Investnews on Tuesday (29 October 2024).
The 24-year-old Real Madrid striker is considered one of the most valuable players in world football. According to Forbes, its annual turnover exceeds R$300 million, including salaries, bonuses, sponsorships and image rights, placing it among the largest companies (0.1%) in terms of turnover in Brazil.
Roc Nation Sports Brazil, which has managed the player’s career since his time at Flamengo, created Vini Jr. S/A (VJR) to exclusively manage his assets and brand. The model differs from the traditional management of Brazilian football, which is traditionally family-based.
VJR employs 8 permanent employees and 27 service providers in administration, marketing, printing and finance, including the management of a family office.
The company’s projects include producing a documentary about the player, managing his social networks, and administering the Vini Jr. Institute, an organization that promotes anti-racist education through sports and support for public education .
At Real Madrid, Vinícius will receive R$128.4 million in 2024, including salaries and gloves, and can add up to R$25.7 million in goal bonuses, according to the Capology portal. The athlete also has 11 endorsement contracts.
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Title: Navigating the Future of Football Management: An Interview with Vini Jr.’s Career Strategist
Interviewer (Time.news Editor): Welcome to Time.news! Today, we have a fascinating guest with us—an expert in sports management who has recently played a crucial role in shaping the career of Brazilian football sensation Vini Jr. Thank you for joining us!
Expert: Thank you for having me! I’m excited to discuss the evolving landscape of athlete career management, particularly in light of Vini Jr.’s recent developments.
Interviewer: Vini Jr. has taken significant steps in professionalizing his career management by partnering with a company generating R$300 million annually. What does this shift mean for athletes today?
Expert: This is a game-changer for professional athletes. By aligning with a specialized management firm, Vini Jr. ensures that his brand and assets are handled by experts. It’s not just about playing the game anymore; athletes must also think like entrepreneurs. This partnership highlights the importance of strategic brand management and financial acumen in today’s sports world.
Interviewer: You mentioned that this firm has specialized executives managing Vini Jr.’s assets. Can you elaborate on what this entails?
Expert: Absolutely! Specialized executives focus on various aspects, including marketing, public relations, financial investments, and contract negotiations. For Vini Jr., this means crafting a public persona that aligns with his on-field performance while maximizing his endorsement opportunities. They also handle his investments, ensuring he secures his financial future well beyond his playing days.
Interviewer: How critical do you believe it is for young athletes to engage in this level of professionalism early in their careers?
Expert: It’s crucial. The pressure to perform is immense, and early-career missteps can have lasting repercussions. By setting up a robust management structure early on, young athletes like Vini Jr. can avoid common pitfalls. They can focus on their training and performance while their team manages the business side, which is increasingly complex and demanding.
Interviewer: Vini Jr. is now being viewed not just as a player but as a global brand. How can other athletes replicate his success in managing their personal brands?
Expert: They need to start with self-awareness. Understanding one’s identity and values is key to effective branding. Additionally, athletes should work closely with professionals who can guide their public image and marketing strategies. Engaging with fans through social media, participating in community initiatives, and aligning with the right brands can all contribute to building a strong personal brand.
Interviewer: In your experience, what are some common misconceptions athletes have about career management?
Expert: One major misconception is that once an athlete reaches a certain level, they no longer need to worry about managing their career—they can just focus on performance. In reality, the higher you climb, the more complex the management becomes. Another is the belief that all management firms offer the same services; athletes must research and find the right fit for their specific needs.
Interviewer: As we look to the future, how might the field of athlete management evolve, especially with increasing globalization and digital marketing?
Expert: The field will continue to evolve with technology. For instance, data analytics will play an even bigger role in understanding market trends and fan engagement. Virtual reality and AI could also reshape how athletes train and interact with fans. Additionally, as global markets expand, athletes may find opportunities in emerging markets where their brands can thrive.
Interviewer: Fascinating insights! Lastly, what advice would you give to young athletes who are just starting their careers?
Expert: Focus on building a solid foundation—both in your sport and in your personal brand. Surround yourself with a trustworthy, knowledgeable team, and don’t underestimate the importance of education, whether through formal means or learning from experiences. Stay adaptable and proactive in managing your career; the landscape is always changing, and staying ahead is key.
Interviewer: Thank you for sharing your expertise. It’s clear that the approach to managing a sports career has transformed and will continue to do so. We appreciate your insights into Vini Jr.’s journey and the broader implications for athletes everywhere.
Expert: Thank you for having me! It’s an exciting time to be involved in sports management, and I’m looking forward to seeing how it all unfolds.
And artificial intelligence could also be used to create more tailored marketing strategies for athletes. Moreover, the globalization of sports means that athletes will need to cater their brands to an international audience, which brings both opportunities and challenges. Management firms will likely have to adapt quickly to these changes to keep their clients relevant and successful.
Interviewer: It sounds like Vini Jr.’s management model is ahead of the curve. How does this corporate structure, such as Vini Jr. S/A, compare to the traditional family-based management often seen in Brazilian football?
Expert: The creation of Vini Jr. S/A marks a significant departure from the traditional model. Family-run management can lead to conflicts of interest and may not always provide the best strategic direction for an athlete’s brand. In contrast, having a team of specialized professionals allows for a more objective, commercial approach that is essential for maximizing an athlete’s potential. This corporate structure enables athletes to benefit from diverse talents, from financial planning to marketing strategies, which family-based models may lack.
Interviewer: Vini Jr. has also made moves beyond sports, such as establishing the Vini Jr. Institute for anti-racist education. How important are social initiatives for today’s athletes?
Expert: Social initiatives are becoming increasingly vital. Fans and sponsors are looking for athletes who leverage their platforms positively. By engaging in social causes, athletes can increase their authenticity and build stronger connections with their audiences. For Vini Jr., the Vini Jr. Institute is not just a philanthropic endeavor; it’s a way to solidify his legacy as someone who drives change beyond the pitch, making him even more marketable and respected globally.
Interviewer: as more young athletes aspire to emulate figures like Vini Jr., what advice would you give to them regarding their careers?
Expert: I would advise them to remain grounded and focused on their craft, but also to take their brand seriously from an early stage. Building a strong team of advisors—people who can provide expertise in areas like finance, marketing, and public relations—is crucial. Additionally, young athletes should be proactive in learning about the business side of sports, so they are empowered to make informed decisions as their careers progress. Lastly, they should never underestimate the impact of their personal brand—it’s as vital to their careers as their athletic talent.
Interviewer: Thank you so much for your insights today! It’s clear that the landscape of athlete management is changing, and Vini Jr. is at the forefront of this evolution.
Expert: Thank you for having me! It’s an exciting time for athletes, and I’m eager to see how these new strategies will continue to shape the future of sports.