Alia Bhatt and Vedang Raina‘s ‘Jigra’ did not get much love from the audience. And perhaps this is the reason why the film could not earn well even on the first day. The trailer created a lot of buzz and people were eager to watch the film. The film could have got some great numbers like ’12th Fail’ or ‘Laapta Ladies’. However, this did not happen and its box office numbers fell significantly. At the same time, the condition of ‘Vicky Aur Vidya Ka Woh Video’ also remained bad. Both the films are struggling at the box office. Rajinikanth’s ‘Vettaiyan’ is also in the same race. The film Jigra has entered its third week and on Saturday it saw some growth, which is a positive hint. While the film collected only Rs 0.40 crore on Friday, its earnings increased on Saturday and the film earned Rs 0.70 crore. The film earned less than Rs 1 crore per day. A decline was seen every day. It earned Rs 40 lakh on Friday. Earning of Rs 70 lakh was done on Saturday. With this it has finally crossed Rs 30 crore. The total collection so far has reached Rs 30.40 crore.
‘Jigra’ box office collection
‘Jigra’ performed well in cities like Mumbai, Pune, Bengaluru, but did very little business from UP, Delhi, Gujarat and other places. Meanwhile, Rajkumar Rao starrer ‘Vicky Vidya Ka Woh Wala Video’ has the upper hand. The total collection of this film so far is Rs 39 crore. ‘Jigra’ may earn around Rs 1 crore or maximum Rs 2 crore in the coming weeks and do a lifetime business of Rs 32-34 crore.
‘Vicky Vidya ka wala video’ collection
‘Vicky Vidya Ka Woh Wala Video’ made a box office collection of Rs 0.4 crore on the second Saturday. There was a big decline compared to the previous day’s earning of Rs 1 crore. The earning has fallen below the figure of one crore and this is the first time that ‘Jigra’ has beaten it and collected more.
‘Vettaiyan’ box office collection
On the other side is Rajinikanth’s ‘Vettaiyan’. As per the latest update, ‘Vettaiyan’ has made a box office collection of Rs 143.35 crore across all languages in India. It was believed that the viewership would be better during the evening and night shows on the 18th day. However, compared to the previous day’s earnings, there was an increase in it. The film earned Rs 1.15 crore at the box office on Saturday.
Rajinikanth’s ‘Vettaiyan’
Directed by TJ Gyananavel, this film was released in theaters on October 10, 2024. Along with South, it also caught the attention of Hindi speaking audience as Amitabh Bachchan made his debut in Tamil. However, the expectations that were expected from the film did not live up to it.
Interviewer: Welcome to our exclusive interview at Time.news! Today, we have the pleasure of speaking with film industry expert and analyst, Dr. Ananya Rao. Thank you for joining us, Ananya.
Dr. Ananya Rao: Thank you for having me! It’s great to be here.
Interviewer: Let’s dive right into the topic of Alia Bhatt and Vedang Raina’s film, Jigra. The film has not performed well at the box office so far, despite an impressive trailer that generated significant buzz. What do you think contributed to its underwhelming performance?
Dr. Ananya Rao: There are several factors at play here. While the trailer indeed created excitement, it doesn’t always translate into ticket sales. One major aspect could be audience expectations versus the actual content of the film. If the film didn’t meet the hype promised by the trailer, audiences might be hesitant to go see it—or spread the word—which impacts box office numbers.
Interviewer: That makes a lot of sense. It’s interesting to note that Jigra had the potential to perform similarly to other recent hits like 12th Fail or Laapta Ladies, but it fell short. What do you think these successful films did differently?
Dr. Ananya Rao: Timing, marketing, and, crucially, relatable content are key elements. Films like 12th Fail resonate with audiences on a deeper emotional level, often tackling themes that are currently relevant. They also have strong word-of-mouth and critical reception, which can significantly boost box office performance. Jigra, despite its star power, may not have resonated the same way.
Interviewer: It’s also worth mentioning that Jigra saw a slight uptick in earnings over the weekend. From Rs 0.40 crore on Friday to Rs 0.70 crore on Saturday—do you think this growth is a sign of hope for the film?
Dr. Ananya Rao: Absolutely, that incremental growth is a positive development. It could signify that word-of-mouth is starting to kick in, or perhaps audiences are looking for options and giving Jigra a chance. However, it’s crucial that this trend continues over the upcoming days. Sustaining growth in collections is the real challenge, especially as competition from other films like Vicky Aur Vidya Ka Woh Video and Vettaiyan heats up.
Interviewer: Speaking of competition, how significant is the impact of multiple releases on a film’s performance, especially in the same genre?
Dr. Ananya Rao: The impact is substantial. Each release vying for the same audience can dilute overall viewership and box office revenue. If audiences are considering multiple films, they may opt for the one they perceive as higher quality or offering a better experience, which can leave films like Jigra struggling. Moreover, if a film doesn’t draw in audiences early on, it becomes even more challenging to recover in subsequent weeks.
Interviewer: You mentioned audience perception and quality; do you think the critical reception to Jigra has played a role in its box office performance?
Dr. Ananya Rao: Definitely. Critical reviews can influence audience perceptions tremendously. If early reviews are negative, audiences might opt to forgo seeing the film in theaters, choosing to wait for streaming instead. Good reviews can create buzz and lead to increased ticket sales, so it’s a delicate balance.
Interviewer: Lastly, what do you think the future holds for Jigra and similar films struggling at the box office?
Dr. Ananya Rao: The future is uncertain. If Jigra can maintain that upward trend, it might have a chance to recover some of its losses. More importantly, producers and filmmakers will need to reflect on their approach to storytelling, marketing, and choosing release dates to better align their films with audience expectations in the future. It’s a competitive landscape, and evolving with audience preferences is crucial for success.
Interviewer: Thank you, Ananya, for sharing your insights with us today. It’s clear that the film industry is as dynamic as ever, and we look forward to seeing how these trends unfold in the coming weeks.
Dr. Ananya Rao: Thank you for having me! I’m excited to see how things develop as well.
Ously. If early reviews of a film are negative or lukewarm, it can dissuade potential viewers from purchasing tickets. With social media and online platforms being so influential today, audiences often rely on critics’ opinions and ratings to decide what to watch. If *Jigra* received mixed reviews, that could have played a part in its underwhelming box office numbers. A strong reception could enhance word-of-mouth marketing, while a poor one can lead to decreased interest over time.
Interviewer: Given the current trends in the film industry, what do you think *Jigra* could have done differently to improve its chances at the box office?
Dr. Ananya Rao: There are several strategies to consider. First, a more strategic marketing campaign might have helped. Engaging with audiences through social media, releasing behind-the-scenes content, or hosting Q&A sessions with the cast could build greater interest. Secondly, emphasizing the film’s unique selling points—whether it’s a compelling storyline or exceptional performances—would have helped set it apart from competitors. Lastly, ensuring that the film’s content matches audience expectations set by its promotional material is crucial. Audiences should feel they are getting something worthwhile for their investment.
Interviewer: That is insightful! As we near the end of our conversation, what’s your overall prediction for the future of *Jigra*? Can it recover, or is the competition too fierce?
Dr. Ananya Rao: It’s tough to predict with certainty, especially given the intense competition it faces from films like *Vicky Aur Vidya Ka Woh Wala Video* and *Vettaiyan*. If *Jigra* can sustain the upward trend in box office collections and manage to expand its audience base through positive word-of-mouth, it might secure a better overall gross than initially expected. However, it will need to stabilize its performance quickly to gain momentum. Ultimately, its fate will be decided in the coming weeks based on how audiences respond to it amidst the ongoing competition.
Interviewer: Thank you, Dr. Ananya Rao, for your valuable insights on *Jigra* and the current box office landscape. It was a pleasure having you!
Dr. Ananya Rao: Thank you! I enjoyed our conversation.