New Delhi:Today is the festival of Diwali. The festival of Diwali is being celebrated with great enthusiasm, enthusiasm and gaiety in almost every corner of the country. On this day also people did a lot of shopping. The twinkling of lamps and colorful decorations all around made the atmosphere even more joyful. Although Diwali will be celebrated tomorrow in some parts, there is no reduction in the enthusiasm of the people.
Crowd in the markets even today
Especially on Thursday, a huge crowd of buyers was seen in the markets. Along with traders, people doing small business like potters, artisans and people making Diwali items at home also sold their goods on a large scale. People bought heavily, which led to a huge increase in business across the country. This year, a significant increase was seen in the purchase of Indian goods under Prime Minister Narendra Modi’s “Vocal for Local” campaign.
what sold today
Even today people buy earthen lamps, idols of Lakshmi and Ganesh, home decoration items, vandanwar, flowers and puja items, colorful electric strings, sweets and namkeen, clothes, handicraft items, gift items, footwear, There was huge demand for make-up items, cosmetics, gold and silver items and other household products. Local traders and artisans benefited greatly from this.
Business worth Rs 4.25 lakh crore in Diwali
National General Secretary of Confederation of All India Traders CAT and Chandni Chowk MP Praveen Khandelwal says that this year a business of Rs 4.25 lakh crore has been done on Diwali festival. This is record business so far. He says that this time people have completely given preference to Indian goods while rejecting Chinese products. Traders are excited by this. Now Devuthani Ekadashi is expecting big business on the wedding season starting from 12th November.
Interview between Time.news Editor and Diwali Expert
Editor: Good morning! We’re thrilled to have you with us today. To start off, could you share a little about the significance of Diwali?
Expert: Good morning! Thank you for having me. Diwali, often referred to as the Festival of Lights, symbolizes the victory of light over darkness and good over evil. It is celebrated by millions across India and around the world, marking various historical and cultural events, primarily the return of Lord Rama to Ayodhya after defeating the demon king Ravana.
Editor: That’s fascinating! I’ve noticed that the enthusiasm during Diwali seems to be at an all-time high this year. What do you think contributes to this heightened sense of celebration?
Expert: Absolutely! This year, there’s a palpable energy in the air. After a couple of years impacted by the pandemic, families and communities are eager to come together again. The twinkling of lamps and vibrant decorations create an inviting atmosphere, and the sense of normalcy has sparked a renewed enthusiasm. Additionally, economic factors, such as increased shopping for gifts and festive essentials, also play a significant role.
Editor: Speaking of shopping, it’s incredible how people rush to buy new clothes, sweets, and gifts. Do you think this trend has changed over the years?
Expert: It certainly has! The shopping landscape during Diwali has evolved with the inclusion of e-commerce. People are not only visiting local markets but also embracing online shopping for convenience. Moreover, traditional items are now being blended with modern twists, creating interesting shopping dynamics. The demand for eco-friendly decorations has also surged, reflecting a growing awareness of sustainability.
Editor: That’s intriguing! With all these changes, what do people generally hope to achieve through their Diwali celebrations?
Expert: Beyond the festive rituals, Diwali fosters a sense of belonging and community. People wish to reconnect with loved ones, express gratitude, and seek blessings for prosperity and happiness. It’s not just about the material aspect; the essence of Diwali lies in forging stronger bonds with family and friends.
Editor: As we celebrate, what are some traditions or customs that people are especially embracing this year?
Expert: Many are placing a strong emphasis on traditional pujas (prayers) and the exchange of gifts as a way to express goodwill. Families are also opting for collective meals, sharing sweets, and organizing community events like Dhanteras to shop for gold and new items, signifying wealth and prosperity for the coming year. Additionally, more households are focusing on creating intricate rangoli designs, adding a personal touch to their celebrations.
Editor: That sounds delightful! Diwali is not only a festival of lights but also a festival of unity and love. How do you see the future of Diwali celebrations evolving?
Expert: I foresee a continued blending of traditional practices with modern influences. The younger generations are likely to put their spin on the festival, incorporating technology and innovative ideas into their celebrations. However, the core values of love, unity, and compassion will always remain, ensuring that the spirit of Diwali continues to shine brightly.
Editor: Thank you so much for sharing your insights! It’s clear that Diwali is more than just a festival; it’s a beautiful celebration of life and togetherness.
Expert: Thank you for having me! Wishing everyone a very happy Diwali filled with joy, light, and unity!