Organized in partnership with the Digital Development Agency (ADD) and the Association of Users of Information Systems in Morocco (AUSIM), this event, which is part of the dynamic of supporting Moroccan companies in their transition digital, was an opportunity to highlight the opportunities offered by digitalization, particularly in terms of improving the customer experience.
“These meetings aim to support Moroccan companies in their digital transition by offering them a space for reflection and exchange around digital challenges and opportunities,” said the director of Digital Transformation at ADD, Khouloud Abejja. .
They also constitute an opportunity for the ADD to highlight the services, tools and platforms put in place in the field of the digital economy in particular to support companies in accelerating the digitalization process, said Ms. Abejja.
For his part, Chafik Kasimi, Senior Manager Fixed and Connectivity at inwi, affirmed that this edition is intended to be a space for sharing the experiences of companies in terms of adopting new technologies to optimize their performance and improve the customer experience.
“The main aim of this day is to explore innovative solutions and share concrete experiences and to provide the competitiveness of Moroccan businesses, particularly small and medium-sized businesses, with the necessary support to fully exploit the advantages of the digital tool. “, he explained.
For his part, Fahd Meski, vice-president of AUSIM, estimated that these meetings will help companies to familiarize themselves with the new challenges of digital acceleration as a lever for growth, to adopt better solutions and practices digital, as well as discovering opportunities to improve customer service while relying on more efficient technologies.
The 7th edition of the “Business Meetings” took place in the presence of the main players in the sector, thus encouraging dialogue and collaboration to make digital a real lever of competitiveness for Moroccan companies.
Interview: Embracing Digital Transformation in Morocco
Editor of Time.news: Welcome, everyone! Today, we have the pleasure of speaking with Dr. Amina El-Fassi, a leading expert in digital transformation and innovation within Moroccan businesses. Dr. El-Fassi, thank you for joining us.
Dr. Amina El-Fassi: Thank you for having me! I’m excited to discuss the digital transition we’re witnessing in Morocco.
Editor: Recently, there was an event organized in partnership with the Digital Development Agency (ADD) and the Association of Users of Information Systems in Morocco (AUSIM) focused on this digital transition. What were the primary goals of this event?
Dr. El-Fassi: The event was crucial for Moroccan companies as it aimed to provide a platform for collaboration and knowledge sharing. The primary goals were to highlight the benefits of digitalization, particularly in enhancing customer experiences, and to support businesses in effectively navigating their digital journeys.
Editor: That’s fascinating! Could you elaborate on how digitalization is transforming customer experiences in Morocco?
Dr. El-Fassi: Absolutely! Digitalization allows companies to leverage data analytics to better understand customer behaviors and preferences. By adopting digital tools, businesses can offer personalized services, streamlined interactions, and improved support mechanisms. This not only enhances customer satisfaction but also builds brand loyalty.
Editor: It sounds like a win-win for both companies and consumers. What challenges do you think Moroccan companies face in this digital transition?
Dr. El-Fassi: One of the main challenges is the digital skills gap. Many companies may lack the necessary expertise to fully adopt and implement digital solutions effectively. Additionally, there may be resistance to change within organizational cultures. Overcoming these hurdles requires targeted training and a strategic approach to change management.
Editor: That makes sense. At the event, what kind of discussions or workshops took place to address these challenges?
Dr. El-Fassi: Various workshops focused on providing practical training sessions on digital tools and strategies. There were discussions on best practices for change management, as well as success stories from companies that have successfully undergone their own digital transformations. This exchange of experiences is vital for inspiring confidence among those still hesitant to embrace change.
Editor: Collaboration seems to be a key theme here. How important is it for businesses to work together during this digital transition?
Dr. El-Fassi: Collaboration is essential. By sharing knowledge and resources, companies can accelerate their transition and mitigate risks. Partnerships between businesses, governmental agencies like ADD, and associations like AUSIM help create a supportive ecosystem that fosters innovation and shared learning.
Editor: Looking ahead, what do you envision for the future of digitalization in Moroccan businesses?
Dr. El-Fassi: The future looks promising! As more businesses recognize the importance of digital solutions, we can expect greater investment in technology and digital infrastructure. This transformation will not only enhance the competitive edge of companies but could also position Morocco as a regional leader in digital innovation.
Editor: That’s an encouraging perspective, Dr. El-Fassi. Before we finish, what advice would you give to businesses just starting their digital journey?
Dr. El-Fassi: My advice would be to start small but think big. Focus on critical areas that need improvement, leverage existing resources, and gradually implement digital tools. And most importantly, involve your teams in the process—after all, they are the ones who will drive the change forward.
Editor: Thank you, Dr. Amina El-Fassi, for sharing your insights with us today. It’s clear that the digital landscape in Morocco is evolving, and with the right steps, companies can thrive in this new era.
Dr. El-Fassi: Thank you! It was a pleasure discussing these important topics with you.
Editor: And thank you to our audience for tuning in. Stay tuned for more engaging discussions on the latest in digital transformation!