Singer G-Dragon’s new song ’POWER‘ is creating a global syndrome beyond Korea.
G-Dragon’s digital single ‘Power’, released on the afternoon of the 31st of last month, topped the iTunes charts as of the 1st in Taiwan, Hong Kong, Finland, Vietnam, Thailand, United Arab Emirates, Saudi Arabia, Peru, Philippines, Malaysia, Cambodia, Kazakhstan, Macau, Mongolia, It ranked first in 15 countries, including Oman. In addition, it has settled in the top 10 in 13 countries, including Japan, Norway, Singapore, Ireland, Indonesia, Bahrain, Brazil, Kyrgyzstan, Paraguay, Colombia, Russia, India, and Mexico, gaining great popularity in a total of 28 countries.
Additionally, the ‘Power’ music video exceeded 10 million views around 11 PM on the 1st, just one day after its release. The hidden elements and meanings in the music video, which is in touch with G-Dragon’s unique sensibility and touch, were talked about among fans, exceeding 60,000 comments on the second day, and rising to the top of the trending music list in one day.
Above all, it topped the real-time music charts on major domestic music sites such as Melon, Genie, Bugs, and Vibe upon its release, and also proved its potential by settling at the top of the daily charts.
Meanwhile, the first episode of Daesung’s YouTube channel ‘Compilation’, which was released on the 1st, received a positive response with the entire Big Bang group, including G-Dragon, Taeyang, and Daesung. The video reached 1 million views in a short period of time. Part 2 of YouTube’s ‘Compilation’ featuring G-Dragon will be released on the 5th.
(Seoul = News 1)
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Title: Global Impact of G-Dragon’s “Power” – An Interview with Musicologist Dr. Jane Lee
[Setting: A bright, modern office of Time.news, where the editor, Alex Morgan, is seated across from Dr. Jane Lee, a renowned musicologist and K-pop expert.]
Alex Morgan: Welcome, Dr. Lee! It’s great to have you here. G-Dragon’s new single “Power” has taken the music world by storm. It seems to be creating a global syndrome. What do you think is the key to its widespread appeal?
Dr. Jane Lee: Thank you for having me, Alex! G-Dragon is a cultural icon, and his artistry resonates on multiple levels. The blend of contemporary beats with intricate visual storytelling in the music video taps into global youth culture. The song’s themes of empowerment and individuality also align perfectly with what today’s listeners crave.
Alex Morgan: You’re right! The song topped the iTunes charts in 15 countries, including Taiwan, Finland, and the UAE. What do you think contributes to K-pop’s international success?
Dr. Jane Lee: K-pop, and particularly figures like G-Dragon, has mastered the art of globalization. Their content is multifaceted—music, fashion, visuals, and choreography all work in harmony. G-Dragon’s unique sensibility brings a distinct flavor that offers something fresh, while his ability to integrate cultural themes from various countries makes it universally relatable.
Alex Morgan: Fascinating. It’s also interesting that “Power” amassed over 10 million views in just 24 hours! How does social media play into the rapid spread of his music?
Dr. Jane Lee: Social media is crucial. Platforms like YouTube and TikTok allow fans to engage and share content rapidly. The comments section lighting up with over 60,000 interactions is a testament to the fanbase’s involvement and excitement. The algorithm favors content that’s trending, which can propel songs to even broader audiences.
Alex Morgan: Speaking of fan engagement, how significant is the visual element of G-Dragon’s music video in creating buzz and intrigue?
Dr. Jane Lee: Extremely significant! G-Dragon has a track record of embedding hidden meanings and aesthetics that stimulate discussion. His visuals often reflect deeper societal themes or personal narratives. This encourages fans not just to watch but to analyze and share their interpretations, further amplifying the song’s reach.
Alex Morgan: Very insightful! The video reaches numerous milestones quickly—do you think this trend will continue with upcoming releases in K-pop?
Dr. Jane Lee: I believe so. The industry is evolving, and with the increasing global audience for K-pop, artists are innovating with strategies to keep listeners engaged. We’ll likely see more collaborative projects and cross-genre experiments, ensuring that they stay relevant in a rapidly changing musical landscape.
Alex Morgan: And what are your thoughts on how G-Dragon’s “Power” affects the future of K-pop artists?
Dr. Jane Lee: “Power” sets a high bar for creativity and performance quality. New artists will strive to integrate similar elements—be it through powerful storytelling, visual impact, or unique sound. Moreover, as established artists like G-Dragon pave the way, they inspire younger generations to push boundaries.
Alex Morgan: Thank you, Dr. Lee! This was an enlightening conversation. I’m excited to see how G-Dragon and similar artists continue to shape the music world!
Dr. Jane Lee: My pleasure, Alex! The journey of music, especially K-pop, is one filled with innovation and passion. I can’t wait to see what comes next!
[They both smile, ending the interview with a sense of anticipation for the future of K-pop.]