iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted advertisements. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of a so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
Interview between Time.news Editor and Data Privacy Expert
Editor: Welcome to Time.news! Today, we’re diving deep into online advertising and data privacy, a topic that has stirred much debate in recent years. I’m joined by Dr. Eva Novak, a seasoned expert in data privacy and online marketing. Eva, thank you for being here!
Dr. Novak: Thank you for having me! It’s great to be here to discuss such an important issue.
Editor: Let’s jump right in. Recently, the iDNES.cz platform outlined their approach to advertising, particularly how they use consent to process data for targeted ads. Can you explain what that means for users?
Dr. Novak: Absolutely! When iDNES.cz or any website uses “consent to advertising,” it means that users must actively agree to allow the site to gather and utilize their data—like cookie information— to tailor ads to their interests. This process is known as targeted advertising, which relies on profiling users based on their online behavior.
Editor: That sounds a bit concerning. How does this profiling actually work?
Dr. Novak: Profiling involves collecting data on a user’s online activities—such as what websites they visit, articles they read, and products they click on. This data helps advertisers present content and ads that align closely with the user’s interests, ideally making the advertising experience more relevant. iDNES.cz uses both its internal data and information from a network of 84 advertising partners to achieve this targeting.
Editor: You mentioned consent. What happens if a user withdraws their consent for targeted advertising?
Dr. Novak: If a user decides to withdraw their consent, iDNES.cz offers them a choice to switch to their Premium service, which eliminates ads altogether. This is an interesting model, as it essentially nudges users towards a paid service in exchange for a more ad-free experience. Users can also adjust their consent settings without switching services, but the control over targeted ads is a pivotal point.
Editor: How do you see the balance between targeted advertising and user privacy evolving?
Dr. Novak: It’s a complex balance. On one side, businesses rely heavily on targeted advertising for revenue, which creates a certain reliance on user data. On the other hand, users are becoming more aware of privacy concerns. Platforms like iDNES.cz are required to give users control over their data, but many users may not understand how these consent mechanisms work. Education about digital privacy is crucial so users can make informed decisions.
Editor: That’s a great point. What recommendations do you have for users navigating this landscape?
Dr. Novak: I recommend that users actively manage their privacy settings on platforms they engage with. Regularly reviewing consent settings and understanding what they are agreeing to can empower users. Moreover, considering a subscription model for ad-free browsing can also be a worthy investment if they prioritize a safer online experience.
Editor: Thank you, Eva! Your insights shed light on the intricate dynamics between advertisements, consent, and privacy. As you mentioned, user education is key moving forward in our digital age.
Dr. Novak: Thank you for having me! I hope users take the time to understand their options and advocate for their privacy.
Editor: We appreciate your thoughts today and look forward to more discussions on this crucial topic. Thank you, everyone, for joining us on Time.news!