Yigal Barkat has been appointed VP of Marketing at Bank Hapoalim, as revealed in Globes.
For the past five years, Barkat has served as the CEO of the Joshua TBWA advertising agency. His forte focused on understanding the digital and technological world.
Barkat replaces Assaf Azulai, who left after five years in favor of a position in Team8, where he will serve as the group’s VP of marketing.
Bank Hapoalim CEO Dov Kotler said: “Yigal has rich marketing and business experience in the field, and he has creative thinking and proven abilities. I am happy that he has joined the leading team of professionals at Bank Hapoalim, and I wish him great success in his role. “
Barkat said: “I am excited to join a leading bank in Israel during a fascinating period of change and development in the banking system. I look forward to joining the excellent bank employees, who for years of daily work take care to bring the most significant value to the customer.”